New Insurance Agency 'Hoken Minaoshi Honpo' to Open in Hachinohe, Aomori

New Insurance Agency Opening in Hachinohe

On March 1, 2026, a new insurance consultation agency, Hoken Minaoshi Honpo, will officially open its doors in Hachinohe City, Aomori Prefecture. This significant addition is part of the Hoken Minaoshi Honpo Group, headquartered in Shinjuku, Tokyo. The new Hachinohe branch will be located within the popular commercial complex, Pierdo.

Hachinohe City, with its vibrant community and diverse attractions, is situated in the southeastern part of Aomori Prefecture. As the second-largest city in the region, following the capital city of Aomori, Hachinohe is not only accessible via the Tohoku Shinkansen but also offers a wealth of amenities for both residents and visitors.

Concept of Hoken Minaoshi Honpo Hachinohe

The new branch of Hoken Minaoshi Honpo will be positioned within the bustling Pierdo shopping center, specifically in its food court. While food courts are usually lively and busy, the agency’s space will be designed with glass walls, ensuring privacy and a comfortable atmosphere for customers. Visitors may take advantage of their shopping or dining experience by consulting on their insurance needs without any hesitation.

At this new location, Hoken Minaoshi Honpo aims to become a trusted resource for the local community, guided by dedicated staff who are eager to assist.

Advisor's Commitment

The consultants at the Hachinohe branch are prepared to help customers navigate the many insurance options available to them. With a commitment to clarity and understanding, staff members will provide straightforward explanations and support whether clients are reviewing existing policies or seeking advice on initial insurance purchases. Customers are encouraged to visit the store at their convenience, as the team looks forward to assisting them.

Grand Opening Campaign

To celebrate the opening, Hoken Minaoshi Honpo will host a special lottery event. Every participant will win a prize, featuring a selection of everyday household items. Anyone is welcome to join this exciting opportunity, taking place at the Pierdo venue on the first floor, starting at 10:30 AM on March 1, 2026.

- Event Details:

Location: Pierdo 1F, Hoken Minaoshi Honpo
Date & Time: March 1, 2026, from 10:30 AM
* Note: One entry per household; prizes are available while supplies last.

Store Information

- Address: 4-7-112 Numadate, Hachinohe City, Aomori, 〒175-0083, Pierdo 1F
- Hours: 10:00 AM - 7:00 PM (Closed according to the shopping center's schedule)
- Access:

- Train: JR Hachinohe Line, then about 10 minutes by bus or taxi.
- Bus: City circulatory line and Nambu Bus get off at "Piarudo-mae" or "Piarudo Higashigawa Plaza."
- Car: About 20 minutes from Hachinohe IC.

- Phone: 0178-51-8070
- Website: Hoken Minaoshi Honpo

About Hoken Minaoshi Honpo

Hoken Minaoshi Honpo operates as an insurance consultation shop and is notably a hybrid insurance agency. With roughly 350 locations nationwide, the agency partners with over 40 insurance companies to offer a diverse range of products. Clients can access not only in-person consultations but also online, visit, or phone consultations, with no limit to the number of free sessions.

The company aims to serve as a "Life Support Platform" in an era where individuals may live longer lives. It focuses on providing security and prosperity to clients’ everyday life, addressing each person’s unique concerns through not only insurance consultation but also services like mortgage advice and nursing care assistance in select locations.