#China #Hisense #Qingdao #CES 2025 #TV Market

Hisense's Dominance in the Global TV Market

In 2024, Hisense solidified its status as a prominent player in the global television market, proudly holding a 14.06% share of total TV deliveries. This remarkable achievement positions the brand in second place worldwide for the third consecutive year, a testament to its unwavering commitment to innovation and market responsiveness.

According to the latest report from AVC Revo, Hisense experienced substantial growth with an impressive annual increase of 11.9%. This growth is primarily driven by the company's strategic sponsorship of major sports events, alongside a rising demand for large-screen televisions, particularly those measuring 100 inches and above. Notably, Hisense captured a significant 47% market share in the ultra-large TV segment, securing its title as the leader in this category.

The company's remarkable journey in 2024 can be attributed to its relentless pursuit of technological advancements. At CES 2025, Hisense unveiled groundbreaking innovations, including the eye-catching LED TriChroma TV, boasting a massive 116-inch display with advanced local dimming RGB technology. Additionally, they introduced a ready-to-use 136-inch MicroLED screen, which offers a compelling glimpse into the future of home entertainment.

Hisense aims to elevate the viewing experience, ensuring enhanced personalization and convenience for consumers. These innovative offerings promise to create an immersive experience for viewers during the FIFA Club World Cup 2025™. David Gold, Vice President of Hisense International and President of Hisense Americas, emphasized the importance of three keywords that defined 2024: passion, dedication, and innovation.

"These three pillars have been crucial in achieving our successful outcomes throughout the year," Gold stated. Hisense's commitment extends beyond producing high-quality ultra-high-definition smart screens; it encompasses transparent artificial intelligence technologies designed to function seamlessly in the background, energy-efficient solutions, and immersive entertainment experiences.

Ultimately, Hisense is dedicated to providing technology that genuinely enhances consumers' lives, transforming how people connect and enjoy cherished moments.

About Hisense

Hisense is a leading global brand in the home appliance and consumer electronics sectors. According to Omdia, the company ranks second globally for the total number of TVs shipped and holds the number one position for televisions exceeding 100 inches in size. Hisense has rapidly expanded its operations to over 160 countries, specializing in multimedia products, home appliances, and intelligent computing solutions.



As Hisense continues to innovate and capture increased market share, stakeholders and consumers alike can expect to see even more transformative technologies that enhance entertainment and bring memorable experiences to life.