#Japan #Tokyo #ASHFORD #Respo #luxury stationery

ASHFORD Unveils Respo: Redefining Luxury Purchase Planning

ASHFORD, a renowned brand specializing in high-quality stationery, recently announced the introduction of a new savings payment system called Respo to its official online store. This innovative solution aims to facilitate planned purchases of luxury items and enhance customer engagement. Available from September 2025, it will initially feature the exquisite Crocodile Square Back MINI6 13mm notebook, appealing to potential buyers who might have hesitated due to its premium price.

Addressing Consumer Challenges

ASHFORD is committed to delivering beautifully crafted systems that combine aesthetic appeal with functionality. The Crocodile Square Back MINI6 has earned significant acclaim, making it a sought-after premium model among stationery enthusiasts. However, the challenge of high pricing has led to a common issue known as cart abandonment, where customers do not complete their purchases and leave items waiting in their online shopping carts.

To tackle this problem, ASHFORD explored various payment solutions and ultimately opted for Respo, a savings payment SaaS, designed specifically for e-commerce. By allowing customers to save funds gradually, Respo not only provides a pathway for easier financial management but also transforms the buying process into a more strategic and less daunting task for those hesitant to commit to luxury items.

How Respo Works

With Respo, customers can select a predetermined savings period on the product page before commencing their monthly contributions. This system empowers them to plan their purchases without feeling pressured. Essential information, such as savings status and monthly notifications, will be delivered via Respo’s official LINE account, ensuring that customers remain informed and engaged throughout the process.

Product Highlight

• - Crocodile Square Back MINI6 13mm notebook

For more details on the product and the purchasing process via Respo, please visit ASHFORD's official product page: ASHFORD Product Page

The Benefits of Respo

The introduction of Respo is expected to yield significant benefits for ASHFORD and its customers. By preventing lost opportunities and increasing the purchase completion rate, ASHFORD aims to create a more consumer-friendly environment. In the coming months, they plan to expand the range of products available through Respo, making it easier for more people to access and enjoy ASHFORD items confidently.

About Respo

Respo is a groundbreaking payment solution that caters to e-commerce businesses by offering a savings payment function. This enables consumers to accumulate funds in advance, facilitating the planned purchase of goods and services under the Save Now, Buy Later (SNBL) model. The flexible solution is easily integrated into any existing e-commerce platform through embedded tags or API connections, available for a variety of industries beyond stationery, including electronics, furniture, fashion, travel, outdoor goods, and collectibles.

About ASHFORD

Founded in 1982 after an inspiring encounter with a system binder in the UK, ASHFORD has since nurtured a stationery culture that resonates with Japanese lifestyles and sensibilities. The brand emphasizes unique refill development and exquisite craftsmanship, all while adapting to the changing times. ASHFORD also offers practical leather goods, aiming to provide continuous value as a trusted partner in customers' lives.

Company Profile

• - Name: ASHFORD Co., Ltd.
• - Representative Director: Koji Oshiro
• - Established: April 1997
• - Business: Manufacture and sale of system binders, refills, leather goods, and more.
• - Website: ASHFORD Official Site

For further inquiries regarding this announcement, please contact:

ASHFORD Co., Ltd.
Responsibility: Sales Department / WEB & Overseas OEM Group, Kogure
Phone: 03-3845-7921
Email: [email protected]