#Japan #Tokyo #Crazy Magnet #JPSLAB #Unlabel Lab

Crazy Magnet Shines in New Hair Mask Advertisement

JPSLAB, a Tokyo-based company led by CEO Kentaro Tanaka, has launched a new digital campaign featuring the dynamic creator group, Crazy Magnet. Known for their engaging content that captivates audiences with over 2.1 million YouTube subscribers, this trio will promote the Unlabel Lab DA P Hair Mask and Hair Stick effective from October 9, 2025. This comes following the launch of their innovative concentrate essence-derived hair treatment line.

The Stars of the Show

Crazy Magnet, consisting of UraN, Air, and Mei Asami, has been a sensation in the world of social media since their inception in 2018. Not only do they entertain their audience with relatable youthful content, they also serve as style icons for Gen Z, maintaining flawless hair regardless of color or treatment. Their success led them to embark on a nationwide fan meeting tour in August 2025, heightening their appeal and public exposure further.

With their vibrant personalities and relatable experiences, they’ve become sought-after figures in the beauty industry, making them the perfect ambassadors for Unlabel Lab’s new campaign.

The Advertisements

The digital ads will feature two distinct themes: "The Salon Finish Lasts" and "Every Hair Concern is Under Control." A total of six videos will highlight the specific benefits of the hair mask and stick, showcasing how these products can help achieve salon-like results at home.

The ads will be available starting October 9, 2025, on platforms including TVer, YouTube, and a special campaign website set to launch around October 15, offering ample opportunities for fans to engage with the content.

The Creative Vision

The decision to partner with Crazy Magnet stems from their image as trendsetters and beauty enthusiasts who resonate with a younger audience. The company aims to communicate the transformative power of their hair mask, which promises to fight color damage and deliver glossy, healthy hair. Crazy Magnet’s energetic and cheerful presentation style aligns perfectly with the brand's message, making them the ideal choice for this campaign.

Product Highlights

The Unlabel Lab DA P Hair Mask offers groundbreaking features, infused with Zimaraic acid derivatives known for their deep penetration properties that repair hair damage from within. Enhanced with 30 types of amino acids and unique moisturizing peptides, this luxurious treatment works on multiple levels to rejuvenate hair structure, promising nourished and shiny hair all day.

In addition, the Unlabel Lab DA P Hair Stick provides targeted styling without compromising the natural look of hair. With unique ultra-keep ingredients, it ensures that any stray hairs or fly-aways are neatly controlled while keeping a soft finish.

Both products will be launched in September 2025 at various retail outlets, including drug stores and online platforms like Rakuten, Amazon, and more.

Brand Philosophy

Unlabel Lab is built around a philosophy of intensive care, integrating science with beauty. By employing high-pressure infusion technology, the brand enhances the delivery of active ingredients, ensuring that every drop delivers maximum efficacy where it’s needed most. This innovative approach is at the core of their new product line, redefining personal care routines and setting new standards in hair treatment.

With Crazy Magnet leading the campaign, Unlabel Lab hopes to create a buzz that resonates with audiences, showcasing that beautiful hair is achievable for everyone, turning everyday hair care into a luxurious experience that rivals salon visits.

For more updates on this exciting collaboration and product launch, check out Unlabel Lab’s official website or follow them on Instagram and X (formerly Twitter) for the latest news and promotions!