#United States #WSI #Kase #ShippingTree #Appleton

WSI® Launches Kase™: A New Era in Omnichannel Fulfillment

On March 12, 2025, WSI® (Warehouse Specialists, LLC®) unveiled Kase™, its groundbreaking omnichannel 3PL brand, designed to offer complete fulfillment solutions tailored for the evolving multichannel retail landscape. This launch marks a significant step for WSI, one of the largest privately held logistics and fulfillment companies in the United States, as it merges its expertise with ShippingTree™, a tech-oriented ecommerce fulfillment provider that WSI acquired in early 2024.

Kase™ is positioned to enhance the synergy between WSI and ShippingTree™, enabling retailers to navigate the complexities of today’s market with greater efficiency. Although both brands will maintain independent operations, Kase is focused on delivering clearer market insights into its robust omnichannel solutions.

Meeting Modern Retail Demands

As businesses across North America increasingly pivot towards nearshoring and onshoring, the demand for cost-effective and secure fulfillment solutions has risen sharply. Paul Simmons, President at WSI, emphasizes that Kase™ is designed to meet this demand by equipping brands with the technology and expertise essential for success in the current retail environment.

"With many North American companies pivoting to nearshoring and onshoring, suppliers and manufacturers are looking for cost-effective, time-efficient and secure fulfillment solutions," stated Simmons, highlighting Kase’s ambition to become a go-to partner for today’s retailers.

WSI’s long-standing experience of 60 years in logistics supports the Kase brand's growth, ensuring that it can deliver on its commitment to provide efficient fulfillment services.

A Diversified Fulfillment Network

Kase™ boasts a unique operational footprint with facilities that cater to specialized needs. Peter Davis, VP of Fulfillment at WSI/Kase, notes that warehouses are equipped for varying requirements, including those handling hazardous materials, perishables, and high-volume ecommerce orders. This allows Kase to offer tailored solutions that are both scalable and customer-centric.

Davis explains, "Our facility footprint is definitely unique; some locations handle hazardous materials with strict safety and regulation requirements, while others are suitable for perishables with specific temperature and cleanliness requirements. Our warehouses are set up for a variety of needs, including rail access and rapid order fulfillment capabilities."

With this multifaceted approach, Kase™ is prepared to focus on servicing high-growth brands and providing flexible solutions that adapt to each customer’s specific needs.

Beyond Fulfillment: Empowering Customer Experiences

A core principle of Kase™ is enhancing the customer experience through seamless logistics solutions. The brand’s mission is centered on providing excellent service that supports brand expansion and customer satisfaction. As part of this, Kase intends to redefine what fulfillment means in a retail context, aiming to go ‘Beyond Fulfillment™’ in all aspects of its service delivery.

Kase™ is dedicated to facilitating remarkable customer experiences, helping brands meet their commitments with every order they fulfill. Its proprietary technology platform, created with direct-to-consumer dynamics in mind, supports real-time order tracking, efficient routing, inventory control, and parcel rate selection.

About Kase and WSI

Kase, previously recognized as ShippingTree, is now part of WSI's diverse group of brands, specializing in direct-to-consumer and omnichannel order fulfillment services. With over 13 million square feet of strategically located facilities across the United States, Kase aims to provide brands with the scale they need to drive growth.

WSI itself remains a leader in the logistics sector, with facilities in multiple states including Arizona, California, and Texas, and focuses on safety, transparency, and operational excellence.

For further details about Kase™, visit Kase’s website. More information about WSI can be found at WSI’s website.