#Japan #Tokyo #Summer Campaign #Educational Tools #Unko Drill

Exciting Summer Campaign for Kids

株式会社文響社 (BunKyoSha Inc.), based in Minato, Tokyo, is launching an exciting campaign starting July 14, 2025, titled "豪華賞品が当たる！#夏休みはうんこドリル". This initiative emphasizes the importance of incorporating learning into children's summer breaks, particularly focusing on elementary school students who have shown considerable interest in the 'Unko Drill' series.

Purpose of the Campaign

The campaign invites parents and guardians to share photos or videos of their kids engaging with the 'Unko Drill' learning materials on social media platforms such as X (formerly Twitter) or Instagram, using the specific hashtag #夏休みはうんこドリル (Summer with Unko Drill). The goal is to support children's learning while helping them create enjoyable memories throughout their summer vacation.

As we all know, extended periods of online learning during the COVID-19 pandemic have dramatically altered children's educational environments. Thus, this summer break represents both a chance for catching up on learning and a challenge in maintaining daily study habits. The 'Unko Drill' series, known for its unique concept and engaging content, has consistently encouraged children to take initiative in their learning.

Campaign Overview

Campaign Name:

豪華賞品が当たる！#夏休みはうんこドリルキャンペーン

Duration:

July 14, 2025 - August 31, 2025

How to Enter:

1. Capture a photo or video of your child studying with the Unko Drill.
2. Post it on X or Instagram with the hashtag #夏休みはうんこドリル.

Prizes:

Winners will be randomly selected to receive one of the following lavish prizes:

• - A: QUO Card Pay worth 10,000 yen (3 winners)
• - B: Original Unko Drill merchandise set (7 winners)
• - C: QUO Card Pay worth 500 yen (40 winners)

Background of the Campaign

The pandemic's long-lasting effects have led to polarized learning habits and shifted educational environments for children. Summer is a crucial time for learning to catch up, yet also poses challenges in sustaining regular study routines. The Unko Drill series has successfully maintained children's interest and motivation for learning through its innovative and playful approach.

The campaign is here to provide an opportunity for children to learn proactively and enjoyably while making their summer break a productive one.

What is Unko Drill?

Launched in 2017, the 'Unko Drill' series builds on the humorously engaging concept of using the word 'unko' (meaning poop in Japanese) throughout its exercises, allowing children to enjoy the learning process. Its innovative idea and educational effectiveness have not only garnered positive feedback from kids but also from parents, with total published copies exceeding 12 million. The series now features a wide array of subjects including kanji, arithmetic, and reading comprehension.

Special Campaign Website

For more details about the campaign and how it works, be sure to check the dedicated campaign website!

For insights and unique features of the Unko Summer Break Drills, visit [here].

By participating in this campaign, not only do children get the chance to win fantastic prizes, but it also provides them with the motivation to engage in their studies this summer! Let's make learning fun with Unko Drill!