#Japan #Tokyo #Adelance #custom wigs #Salon Couture

Expanding Access to Custom Wigs with Salon Couture

Adelance, a leading wellness corporation based in Shinagawa, Tokyo, specializing in hair, beauty, and health, has recently launched a new initiative dubbed Salon Couture. As of May 28, 2023, this innovative system allows customers to purchase custom-made wigs from affiliated hair salons, providing them with greater accessibility and convenience.

What is Salon Couture?

Salon Couture introduces a seamless way for customers to buy personalized wigs not only from Adelance but also from the Ladies' Adelance range at their trusted local hair salons. This program aims to cater to individuals who may not have an Adelance salon nearby, enabling them to consult familiar stylists in a comfortable setting. This convenience allows customers to easily acquire high-quality wigs while receiving a personalized styling experience.

The system officially rolled out in select hair salons across the Tohoku and Kyushu regions, as well as in Aichi Prefecture, marking the beginning of what is planned as a nationwide expansion.

Launching a New Campaign

To promote the Salon Couture program, a brand-new TV commercial will begin airing on June 16, 2023, across the same regions. This 30-second spot highlights how accessible high-quality custom wigs are at nearby salons. For those who are beginning to experience concerns about hairlines or gray hair, the ad emphasizes the ease of achieving an attractive hairstyle with a wig, thereby transforming daily styling into a fast and simple process.

The message reinforces the notion that enjoying a new hairstyle can greatly enhance one's mood, encouraging people to embrace positive daily beginnings.

Visitors to the Ladies' Adelance brand site will find a special page dedicated to the Salon Couture program. This site offers additional details and support for those interested in exploring wig options tailored to their needs.

A Market Leader

In addition to the launch of the Salon Couture program, it's noteworthy that Ladies' Adelance has held the number one position in sales in the women's hair product market for 12 consecutive years, according to a survey conducted by Yano Research Institute. This impressive achievement speaks volumes about the brand's commitment to exceptional quality and customer satisfaction.

As a provider of a range of hair solutions—including custom wigs, hair extensions, and related services—Adelance continues to innovate and meet the diverse needs of its clientele.

For specific details about the Salon Couture program and its offerings, customers can visit the dedicated site here. This initiative is set to reshape how customers perceive and acquire wigs, along with fostering a more pleasant experience in personal grooming and style.

The commercial's airing will reach audiences in the areas of Tohoku (including Aomori, Yamagata, Akita, Iwate, Miyagi, and Fukushima), Kyushu (Fukuoka, Saga, Nagasaki, Oita, Miyazaki, Kumamoto, and Kagoshima), and Aichi Prefecture, including parts of Gifu and Mie, ensuring that many are informed about this exciting new service.

Adelance is thrilled to continue empowering individuals through innovative products and accessible services, contributing further to a beauty-conscious community.