#Vietnam #Ho Chi Minh City #tourism campaign #vibrant experiences

Ho Chi Minh City Launches Vibrant Campaign for Tourism

On November 5, 2026, the Department of Tourism in Ho Chi Minh City introduced an exciting initiative aimed at enriching the experiences of visitors. Entitled "Vibrant Ho Chi Minh City – Vibrant Everywhere, Everyone," this campaign is centered around making the city a premier international tourist destination while boosting local spending and enhancing its tourism market reach.

The campaign unfolds through five pivotal themes that encapsulate the diverse offerings of Ho Chi Minh City:
1. Culinary Tourism: Showcasing the unique and flavorful Vietnamese cuisine.
2. Medical and Wellness Tourism: Promoting health-focused tourism experiences.
3. Cultural, Heritage, and Traditional Craft Village Tourism: Highlighting the rich cultural tapestry and traditional crafts of the region.
4. MICE Tourism: Facilitating meetings, incentives, conferences, and exhibitions.
5. River-based, Coastal, Island, and Ecotourism: Enhancing the natural beauty and ecotourism activities available.

In addition to these themes, the campaign introduces digital enhancements via the discoverhcmc.com platform, which allows visitors to explore the city's attractions through the engaging "Ho Chi Minh City – 360° Vibrant Journey." This platform connects tourists with local experiences and offers interactive activities and digital check-ins, thereby enriching their travel experiences.

Explore Ho Chi Minh City in 360°

The campaign encourages tourists to participate in a citywide check-in initiative, designed to inspire exploration of historical landmarks and cultural attractions, while enjoying local culinary experiences. This initiative not only enhances the travel experience but also connects tourists with participating local businesses.

Authenticity Through Storytelling

To generate wider awareness and appreciation of the city's tourism offerings, artists, journalists, and digital content creators will share their personal travel experiences through various digital mediums. This narration will portray the city’s diversity and allure, allowing a broader domestic and international audience to engage with the tourism narrative.

The Ho Chi Minh City Vibrant Award 2026

In recognition of excellent contributions within the tourism sector, the campaign will feature the Ho Chi Minh City Vibrant Award 2026. This initiative honors tourism businesses and organizations that exhibit innovation, excellence in service, and commitment to sustainable development. As part of the campaign, various creative contests will be held, including a culinary video contest, a tourism innovation startup contest, and a souvenir design competition.

Through these collaborative efforts, Ho Chi Minh City seeks to foster stronger ties among tourism businesses, local communities, and travelers while offering unforgettable experiences that contribute to the value of the tourism economy.

About the Ho Chi Minh City Department of Tourism

The Ho Chi Minh City Department of Tourism functions as a government body under the People's Committee of Ho Chi Minh City. It plays a vital role in promoting tourism, fostering industry partnerships, and overseeing the development of tourism efforts within the city.

With this campaign, Ho Chi Minh City positions itself as a desirable destination for travelers worldwide, promising vibrant experiences and a rich cultural tapestry at every turn.