Crocs Summer Fun
2025-06-30 15:43:14

Exciting Summer Campaign Launch by Crocs Featuring RIIZE from July 2025

Crocs Summer Campaign with RIIZE



Crocs, a global leader in innovative casual footwear for women, men, and kids, is set to launch a thrilling summer campaign featuring their Japan ambassador, RIIZE, starting on July 4, 2025. This campaign promises a vibrant array of activities that align perfectly with the upcoming summer events such as beach outings, camping trips, music festivals, and local festivals.

The campaign will introduce engaging new content that celebrates summer joys alongside RIIZE and Crocs, offering fans a chance to experience unforgettable moments through special visuals and videos. Highlights will include captivating footage displaying the RIIZE members engaging in summer fun, alongside interviews where they share their ideal summer activities. These will be unveiled on the special campaign page, Crocs brand stores nationwide, ABC-MART GRAND STAGE outlets, Muraski Sports, and the Crocs official social media platforms.

Moreover, behind-the-scenes moments from the campaign video shoots will be made available on the official Crocs Japan Instagram account. From July 1, 2025, following Crocs Japan on Instagram will also give fans the chance to win a poster signed by the members, while early participants can also snag exclusive stickers and acrylic stands.

What to Expect from the Campaign


The campaign visuals and videos, showcased on the special site and in-store, will feature the RIIZE members joyously escaping their busy lives to savor delightful moments with friends during summer. It will portray a carefree and lively atmosphere, vividly illustrated by scenes of the group setting up a glamping experience, raising their glasses to toast, enjoying a relaxing time with music, and showcasing their creativity through customized Jibbitz™ charms. The warmth and carefree vibe throughout will capture the essence of summer adventures.

Notably, the Jibbitz™ charms have been personalized to reflect RIIZE’s song titles and heartfelt messages for their fans, emphasizing their connection to this vibrant season. Whether it’s Anton strumming his guitar or Wong-bin and So-chan lounging with good vibes, the campaign underscores an effortless blend of style and comfort synonymous with Crocs footwear.

Featured Products of the Campaign


Crocs remains popular for its comfortable footwear, continuing to sell over 100 million pairs worldwide each year. Two iconic models highlighted in this campaign include the “Classic Clog,” renowned for its versatility, and the “Classic Bay Clog” featuring a bold wave sole and a trendy high platform of approximately 6cm. Both models can be customized with a variety of Jibbitz™ charms ranging from letters to food designs, allowing wearers to express their unique styles fitting for summer outings.

Insights from the RIIZE Members


The RIIZE members recently shared their fashion choices and summer plans:

  • - Shoutarou: “This summer, I’m envisioning heading to the beach with the BRIIZE crew, adding shiny Jibbitz and colorful beads to my black clogs!”
  • - Songchan: “I plan to wear Crocs with chinos for a relaxed café vibe by the seaside. It’s crucial to incorporate BRIIZE into my Jibbitz!”
  • - Won-bin: “I want to experience camping in the woods with the members, sporting street fashion and glittery Jibbitz!”
  • - Eun-seok: “I’ve personalized my white Crocs with sports-themed Jibbitz, excited to wear them while attending sports events.”
  • - Anton: “Wearing T-shirt and shorts adorned with lots of Jibbitz to a summer festival while singing Boom Boom Bass with everyone would be fantastic!”
  • - Sohi: “I’d love to host a BBQ party, attaching burger and fries Jibbitz to enjoy good food and laughter around a fire.”

Win Exciting Prizes This Summer!


The Crocs campaign offers thrilling summer gifts:
1. Instagram Follower Campaign: By following the Crocs Japan Instagram and filling out the application form, participants can enter to win a signed poster featuring the RIIZE members wearing Classic Clogs.
  • - Prize: 6 signed posters with RIIZE members.
  • - Application Period: July 1, 2025 - August 31, 2025.

2. Limited First-Come, First-Served Campaign: Exclusive original acrylic stands and stickers featuring RIIZE members will be available for select participants who meet certain criteria. This is a limited-time opportunity to acquire exclusive items from the RIIZE x Crocs collaboration.

Stay tuned for more updates on the campaign events, application details, and more exciting content through our special campaign page and official Crocs social media channels. Enjoy summer with RIIZE and Crocs!

About RIIZE


RIIZE, whose name symbolizes “Rise” and “Realize,” embodies a team commitment to growth and dream fulfillment. Since their debut through their first single album “Get A Guitar” on September 4, 2023, they have achieved remarkable success, selling over 1 million copies within a week and winning several major rookie awards. With their rising prominence in both music and fashion, including being ambassadors for Louis Vuitton, RIIZE continues to thrive as an inspiration for fans.

About Crocs


Trading on NASDAQ under the ticker symbol CROX, Crocs is the world-leading brand in casual footwear for adults and children, celebrated for its comfort and style. With a modern approach to fashion, Crocs products are sold in over 85 countries worldwide. To learn more, visit investors.crocs.com or follow us on social media at @crocsjp.


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Topics Consumer Products & Retail)

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