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REMAX Launches Marketing as a Service Platform

In a significant move to boost its affiliates and maintain market dominance, REMAX®, the leading name in real estate, has introduced a groundbreaking platform called Marketing as a Service (MaaS). This dynamic, data-driven solution aims to empower REMAX agents throughout the United States and Canada by facilitating smarter marketing strategies and enhancing client interactions.

Simplifying Marketing Efforts

MaaS represents the latest step in REMAX's commitment to innovation, consolidating an array of marketing tools into a single, intuitive system. With this platform, affiliates can effortlessly launch strategic marketing campaigns that generate impactful results with minimal effort. Powered by Realforce, the platform offers functionalities that include automated listing packages, customizable advertisements, and real-time performance analytics.

Abby Lee, the Executive Vice President of Marketing, Communications and Events for RE/MAX Holdings, emphasized that the introduction of MaaS is about providing REMAX affiliates with every competitive advantage they need in the real estate sector. According to her, "Marketing as a Service is crafted to operate seamlessly in the background, allowing REMAX agents to remain prominently engaged with their clients."

Key Features of MaaS

MaaS is designed to make the lives of REMAX affiliates easier and more efficient. Here are some highlighted features:

• - Simplified Marketing Tools: Affiliates gain access to the best marketing assets within an intuitive dashboard, allowing for ready-to-launch campaigns in just a few clicks.
• - Smart Automation: Users can save campaign preferences, enabling auto-launches of personalized outreach across various channels.
• - Performance Reporting: Shareable, real-time dashboards with campaign metrics provide agents and teams valuable insights that can be easily forwarded to sellers.
• - Monthly Market Report Emails: These insights offered via MAXTech®, powered by BoldTrail, present agents with tailored market snapshots to share with their networks.
• - Polished Brand Presence: Campaigns will reflect REMAX's updated branding, ensuring a modern and cohesive look that enhances brand professionalism.

REMAX affiliates can access a no-cost basic package that includes flyers, digital content, and performance tracking. In the coming months, more advanced features, including lead generation and print marketing materials, are set to be rolled out.

Keeping Ahead of the Curve

The launch of MaaS comes at a pivotal time for REMAX, coinciding with a substantial brand refresh aimed at helping its agents excel in a competitive environment. Earlier this year, the company also introduced MAXReferSM, a global referral platform enhanced by AI, MAXEngageSM, a social media engagement app, and AspireSM, a novel onboarding program for budding REMAX agents.

"At REMAX, we are proactively seeking ways to equip our agents with distinctive advantages that allow them to stand out, particularly in social and digital arenas where most home searches commence," Lee added. With REMAX’s reputation as the most productive real estate network globally, it’s crucial that their agents continue to be the most trusted professionals in the industry.

A Commitment to Innovation

MaaS serves to enhance REMAX’s value proposition, simplifying the marketing process and allowing agents to prioritize client needs while expanding their business. This strategy, which emphasizes the integration of technology and purposeful innovation, ensures REMAX remains a leader in the real estate market.

As a subsidiary of RE/MAX Holdings (NYSE: RMAX), the company boasts over 145,000 agents operating from nearly 9,000 offices in over 110 countries and territories. The commitment to continuous improvement reflects REMAX's dedication not only to its agents but also to the communities they serve, each raising significant funds for charitable initiatives like the Children's Miracle Network Hospitals® and others.

For more information on REMAX and to search for home listings or find an agent, please visit www.remax.com. For updates on REMAX’s endeavors, check out news.remax.com.