#Japan #Niigata #Sasa-Dango #YU-SAY PLAN

New Product Launch: Sasa-Dango Bath Salt

On December 6, 2025, YU-SAY PLAN will unveil a new locally themed bath product, Sasa-Dango no Yu (Sasa-Dango Bath Salt). This exciting addition marks the third entry in their line of Niigata specialty bath products, designed to deliver a comforting experience reminiscent of the region's beloved Sasa-Dango.

Product Concept

The philosophy behind this product is simple yet profound: "Enjoy the tranquility of being wrapped in Sasa-Dango while taking a bath." Drawing inspiration from Niigata's traditional confectionery, the bath salt replicates the soothing scents of bamboo leaves and mugwort. As bathers envelop themselves in this gentle aroma, they're transported back to the warmth and familiarity of their hometown, making it a unique product that symbolizes Niigata’s essence.

Sasa-Dango no Yu stands out not just for its delightful fragrance but also for its ease of purchase and its potential to be a conversation starter. This bath salt brings the flavors of Niigata straight into your bathing routine, adding a slice of local culture to your daily life.

Background of Development

The creation of Sasa-Dango no Yu stems from cherished childhood memories of families gathering to make Sasa-Dango, a traditional sweet. The fragrant aroma of mugwort fills the kitchen, hands warmly wrapping bamboo leaves around the filling, and the steam from freshly made sweets evoke feelings of nostalgia. It was this longing to recreate such iconic aspects of Niigata life that birthed this idea.

Furthermore, as Sasa-Dango has gained recognition across Japan as a delicacy, YU-SAY PLAN’s mission was to capture its comforting scents and warm feelings and translate them into an enjoyable bath experience. This initiative is not only about providing a new product but also preserving and sharing the rich culture and flavors of Niigata.

Expanding the Series

Following the success of “Le-Rékuché no Yu” and “Momotaro no Yu”, Sasa-Dango no Yu will now join the growing list of local Niigata bath products themed around the enticing fragrances related to local cuisine. Le-Rékuché no Yu experienced considerable success, shipping over 13,000 bags within just a year, while the recently launched Momotaro no Yu is also performing well. The concept of enjoying Niigata’s famous flavors during bath time perfectly aligns with the increasing tourism demands, as more visitors are looking for unique souvenirs and experiences.

With the introduction of Sasa-Dango no Yu, YU-SAY PLAN aims to further enhance their product series, ensuring that both locals and tourists can enjoy Niigata's traditional flavors wherever they are.

Conclusion

The upcoming launch of Sasa-Dango no Yu is more than just a new product—it’s a gateway to immerse oneself in the heritage and flavors of Niigata while enjoying a moment of relaxation. As part of YU-SAY PLAN's local bath series, this bath salt promises to be a hit among consumers looking for unique bathing experiences infused with regional charm.