#United States #Los Angeles #Ulta Beauty #Nail Care #Olive & June

Olive & June Expands Its Reach with Ulta Beauty

Olive & June, a prominent player in the at-home nail care industry, is set to launch at Ulta Beauty, the largest beauty retailer in the United States. Starting January 18, 2026, the brand will officially make its debut in 600 Ulta Beauty locations and on Ulta.com, showcasing a full selection of its products.

A Commitment to Accessible Nail Care

Since its inception in 2013, Olive & June has been on a mission to democratize nail care by providing high-quality, salon-worthy products that can be used at home. In just a few years, the company has established itself as a leader in the at-home nail care market, attracting a vast community of DIY enthusiasts eager for accessible beauty solutions. Sarah Gibson Tuttle, the founder and CEO of the brand, expressed her excitement about this new partnership, stating, "Beautiful nails for everyone has always been our mission. We are thrilled to expand our distribution and bring our innovative products to the Ulta community."

The selection available at Ulta will include a variety of polishes, press-on nails, treatments, and tools, along with an exclusive deluxe Gel Mani System designed specifically for Ulta Beauty. This collaboration signifies a pivotal moment for Olive & June as it transitions from providing products primarily through online platforms to being featured in a storied retail environment.

Meeting Growing Consumer Demand

The move to Ulta Beauty coincides with a rising consumer appetite for effective DIY beauty alternatives, particularly in the nail care segment, which has been gaining momentum in recent years. Olive & June capitalizes on this trend by offering unique solutions that simplify the process of achieving salon-quality results. The brand’s focus on delivering a premium nail care experience at home resonates strongly with the growing demographic of self-care enthusiasts.

Kaitlin Rinehart, Vice President of Merchandising at Ulta Beauty, commented on the partnership, saying, "This launch comes at a moment where the nail category is experiencing remarkable momentum, fueled by our guests' desire for self-care rituals. Welcome Olive & June to our family!" Her enthusiasm reflects the excitement surrounding the partnership and the anticipated impact it will have on customers’ beauty routines.

Innovation in Nail Care

Olive & June has consistently pushed boundaries in the realm of nail care. Through innovative products, such as their all-in-one Mani System introduced in 2019, the brand has redefined the at-home manicure experience. The Mani System combines everything one needs into a single kit, empowering customers to perform their manicures with ease while eliminating the intimidation often associated with salon-style nails.

As Olive & June products make their way into Ulta Beauty locations, customers can expect to explore new ways to express themselves through color and nail art. The addition of Olive & June’s offering in Ulta's stores adds an exciting dimension to the product lineup, knowing that customers will now have access to the fastest-growing nail brand in the market. The brand's press-on nails have also proven popular, standing as the second best-seller in this market category.

A Bright Future Ahead

The Ulta Beauty partnership represents a key milestone in Olive & June’s ongoing journey to enhance accessibility in the beauty sector. With a strategy that focuses on building community and providing effective, easy-to-use products, Olive & June is poised for further growth. As they equip Ulta Beauty shoppers with the tools to achieve stunning nails at home, they invite everyone to join in on the nail care revolution.

Starting January 18, nail enthusiasts across the nation can find Olive & June products at Ulta Beauty locations and on their website. With this new chapter, Olive & June continues its commitment to empowering individuals with the confidence that comes from well-manicured nails. For more information on finding Olive & June near you, visit www.oliveandjune.com.