#USA #MotionPoint #Coconut Creek #Adaptive Translation #Connected Platform

MotionPoint Launches the Game-Changing Connected Platform

MotionPoint, the forefront player in multilingual website localization, has recently introduced its innovative Connected Platform. This launch marks a significant transformation in how global enterprises can leverage Adaptive Translation™ to cater to diverse audiences online.

For nearly 25 years, MotionPoint has been pivotal in assisting companies to broaden their reach globally through its Managed Platform. This fully managed, proxy-centric website localization service interweaves advanced technology with premier concierge-level services like customer support, quality assurance (QA), web engineering, and project management. Serving some of the world's most prestigious brands, MotionPoint's approach ensures a seamless flow of multilingual content without overburdening internal teams.

With the advent of the Connected Platform, MotionPoint is now redefining its traditional model. This platform empowers clients to integrate Adaptive Translation™ directly into their digital ecosystems through APIs and connectors, offering access to advanced translation technology without relying on the fully managed infrastructure of the past.

Evan Kramer, the CEO of MotionPoint, highlighted the continued importance of their Managed Platform while acknowledging the evolving demands of customers who seek more control beyond website localization. He stated, “Our Managed Platform isn’t going anywhere—it remains the fastest way to fully outsource your website localization. However, many customers are evolving and want greater control, especially across channels beyond the website.”

At the core of both the Managed and Connected Platforms lies Adaptive Translation™, an innovative approach that merges artificial intelligence with human linguistic talent, providing top-tier translation quality at minimized costs. Adaptive Translation™ operates through three core components:

1. Memory Optimizer: This component optimizes translation memory in real-time, applying previously approved translations and detecting reusable content to keep the customer’s translation memory current. It ensures consistency and drastically reduces translation volume and costs by adapting known translations to similar contexts.

2. Brand Voice AI: When the Memory Optimizer cannot process content, Brand Voice AI steps in. This bespoke translation engine is tailored to reflect a customer's unique tone and terminology, significantly enhancing translation accuracy over generic engines.

3. AdaptiveQE (Quality Estimation): This automated workflow intelligently evaluates translated material against pre-set quality thresholds using AI,, offering automatic approvals for content that meets standards and routing the rest to human linguists for review. This dynamic approach ensures that costs are managed effectively while maintaining stellar translation quality.

Together, these technologies create an adaptive translation workflow that caters to individual client needs, expectations, and budgets, enabling smarter translations. Rob Lyons, Chief Product Technology Officer at MotionPoint, emphasized the flexibility of Adaptive Translation™: “It affords customers the choice to use AI when sufficient while bringing in human talent only as needed.”

With the Connected Platform, MotionPoint is pushing the boundaries of Adaptive Translation beyond websites to encompass all digital formats, including mobile applications, support portals, CRMs, streaming platforms, and more. Customers can also opt to enhance their platform experience with additional concierge services like visual QA and web engineering, tailored to their requirements.

This latest evolution signals MotionPoint's shift toward becoming a comprehensive multilingual marketing hub where brands can harness not just website localization but also content creation, transcreation, and various multilingual marketing services. The platform is also expected to expand with features such as managed global SEO and in-language content distribution, making it an indispensable tool for brands looking to engage effectively with global audiences.

“Today’s customers are not just localizing websites; they are building comprehensive multilingual ecosystems, and they require tools that fit within their operational workflows,” Merisa Tomaro, Head of Sales at MotionPoint, explained. “The Connected Platform allows them to deploy Adaptive Translation™ within their existing systems while still benefiting from MotionPoint's expertise and technology.”

In conclusion, MotionPoint's Connected Platform represents a remarkable advancement in the digital localization landscape, providing customers the versatility they need to thrive in an interconnected world.