#Japan #Hiroshima #Sharing Economy #Go Green #Laxus

Laxus Joins Forces for Sustainable Consumption on Green Friday

Laxus Technologies, based in Hiroshima, has joined forces with 19 other companies to support sustainable consumption through the 'Go Green Project' in association with the Sharing Economy Association. This initiative coincides with the Green Friday event on November 28, 2025, aimed at promoting eco-friendly consumption behaviors.

The essence of the 'Go Green Project' lies in promoting a shift away from rampant consumption symbolized by Black Friday, encouraging the idea of using only what is necessary. As part of this initiative, Laxus will reward the first 1,000 users with a special offer of 2,000 yen worth of points, making it easier to start using environmentally-friendly bags. Customers can take advantage of this offer by using the coupon code green25 available through their profile on the Laxus app.

The concept of Green Friday serves as a countermeasure to the large-scale sales of Black Friday. It raises awareness about sustainable living by encouraging people to value their possessions and opt for sharing instead of ownership. This year, from November 25 to 30, the participating companies will change their logos to green to symbolize their commitment to this cause.

The rise of inflation and diverse values in recent years has made the option of 'using instead of buying' increasingly appealing. The sharing economy plays a crucial role in fostering sustainability by reducing waste, conserving resources, and implementing a circular model that keeps products in use for longer.

Laxus's Sustainable Initiatives

Since its inception, Laxus has been committed to achieving zero bag waste, emphasizing a circular approach to fashion that values environmental awareness. Here are some of the related initiatives:

• - Ethical Box Reuse: The 'Ethical Box,' designed for box reuse, has achieved an impressive utilization rate of 88.9% as of November 2025. This demonstrates how many users resonate with the company’s environmental efforts, significantly reducing material usage during shipping.
• - Circular Services: The company inspires a lifestyle that naturally incorporates the choice of not buying new items, thus limiting unnecessary purchases and the accumulation of unused bags. This allows users to seamlessly adopt a lifestyle with a lower environmental impact.
• - Quality Maintenance of Bags: The bags utilized have a cumulative usage of over 850,000 times, and Laxus ensures that these bags are meticulously maintained by artisans, restoring them to their beautiful condition. This process prevents the waste and short lifespan often associated with disposable products.

Laxus is determined to continue leading the sharing economy and contribute to realizing a circular society. Their vision aligns with creating an eco-friendly and stylish lifestyle for customers.

Support from Government and Media

Support for this endeavor also comes from public figures and organizations. The Ministry of the Environment in Japan recognizes the Green Friday initiative as a critical opportunity to promote sustainable consumption and the responsible use of resources through sharing methods. It aims to form a solid support system involving local governments, companies, and organizations to encourage a transition toward decarbonized lifestyles.

Ryoko Suzuki, Editor-in-Chief of GREEN NOTE, emphasizes that the initiative encourages a positive shift from ownership to sharing in consumer behavior. By documenting these efforts and understanding the importance of sustainability, the media aims to support the ongoing community engagement in this movement.

About Laxus

Laxus is a specialized sharing service focused on luxury bags, featuring an extensive selection from brands like Hermes, Louis Vuitton, and Chanel. All bags available in Laxus's service can be exchanged freely, allowing users to enjoy using a variety of styles at a fixed monthly fee. Not only can users borrow bags, but they also have the option to purchase their favorites.

Laxus continues to strive towards co-creating a world where fashion is enjoyed and aligned with ecological consciousness. Don’t miss the chance to grab your 2,000 yen worth of points available to the first 1,000 users with the coupon code green25, and start your sustainable fashion journey today!

Company Overview:

• - Name: Laxus Technologies, Inc.
• - Headquarters: Hiroshima Crystal Plaza, 14F, Hiroshima, Japan
• - Established: August 31, 2006
• - Capital: 1.67 Billion Yen
• - Stock Listing: Tokyo Stock Exchange Growth Market (Code: 288A)
• - Business Description: Operation of the bag-sharing service 'Laxus'
• - Representative: Keisuke Takahashi
• - Service Site: Laxus
• - Corporate Site: Laxus Corporate