Mindbody Collaborates with Rokt to Enhance Personalized Advertising in the Wellness Sector

Mindbody and Rokt Join Forces to Elevate Wellness Advertising

In a significant advancement in the wellness industry, Mindbody has officially partnered with Rokt, a leader in eCommerce technology, to deliver highly relevant advertisements to its fitness and wellness members. Starting March 18, 2025, this collaboration will utilize Rokt's advanced AI technology, allowing Mindbody to enhance the user experience on its app by delivering non-intrusive and tailored ad messages.

Alice Shen, Director of Strategic Partnerships and App Ecosystem for Mindbody, stated that Rokt's innovative solutions will enable them to provide seamless advertising that complements—not disrupts—the customer experience. This strategic move intends to reinforce Mindbody's commitment to curating thoughtful, relevant post-booking messages, giving preference to offers that align closely with the interests and values of their members.

Rokt's technology is expected to power over 6.5 billion transactions in 2025, integrating with numerous leading eCommerce businesses. By leveraging this capability, Mindbody aims to unlock additional revenue while promoting greater customer engagement and loyalty. Shen expressed excitement at the prospect of collaborating with Rokt to identify brands that resonate with its diverse community.

Ashley Firmstone, Senior Vice President of Global Enterprise Growth at Rokt, emphasized the uniqueness of this partnership, stating, “Mindbody is one of the top wellness platforms in the world, so we're thrilled to support the company by bringing its members an elevated experience through tailored offers that truly resonate with them and their lifestyle.”

The timing of this partnership is particularly apt as the wellness industry continues to experience rapid growth and evolution. The partnership comes on the heels of Rokt's merger with mParticle, a customer data platform, reinforcing their mission to unlock real-time relevance across the eCommerce space. This merger aims to provide unparalleled offerings to clients hoping to engage more deeply with their customers and optimize their advertising efforts.

In the past year, Rokt has shown impressive growth, achieving a remarkable 40% increase in revenue year-over-year, reaching $600 million. The company has also introduced new tools like ACE, a generative AI solution designed to maximize advertisers' return on ad spend. As both companies expect continued expansion, so too does the potential for improved service delivery for Mindbody's customers.

Mindbody, recognized globally in the fitness and wellness sectors, now encompasses ClassPass, broadening the reach and connection between wellness businesses and consumers. With this extensive portfolio, Mindbody aims to provide its community with a plethora of wellness experiences ranging from fitness studios to integrative health centers.

As Mindbody continues to grow and evolve, this partnership with Rokt marks a pivotal step toward refining how advertising integrates into the wellness journey, ensuring that members do not just receive ads, but rather offers and experiences that enrich their lifestyles. Through this innovation, Mindbody is committed to fostering healthy habits among its users, extending beyond the fitness studio and into everyday life, ultimately culminating in a holistic wellness ecosystem.

For more information on how Mindbody continues to lead in the wellness technology space and to learn about the range of services offered, visit their official site at mindbodyonline.com.