#USA #New York #Kettle #Camille Imbert #Jess Mireau

Kettle's All-Women C-Suite: A New Era in Digital Creativity

Kettle, renowned for its innovative campaigns with some of the world's leading brands such as Apple, T-Mobile, and Warby Parker, is on the brink of a transformative journey as it announces its first-ever all-women C-suite. This monumental change comes with the promotions of Camille Imbert as Chief Creative Officer (CCO) and Jess Mireau as Chief Product Officer (CPO), working alongside CEO Lauren Kushner.

A Bold New Chapter

As Kettle continues to thrive, driven by rapid growth and increased client partnerships, the agency recognizes the importance of having a leadership team that reflects its diverse ethos and ambitions. With six new client partnerships secured last year, Kettle is not only expanding its portfolio but also redefining creative leadership in the digital agency landscape.

Camille Imbert, who has been with Kettle for 15 years, has played a pivotal role in establishing the agency's creative vision. Under her guidance, Kettle has forged strong relationships with numerous clients and developed a team that embodies her passion for storytelling and creative strategy. As CCO, Camille will further enhance Kettle's narrative-driven approach across various areas including visual design and motion graphics.

On the other hand, Jess Mireau brings a wealth of experience in brand and product innovation to her role as CPO. After joining Kettle just a year ago from her position as Managing Director of Experience Design at cocollective, Jess has quickly made her mark by steering product-led initiatives that prioritize user-centered solutions. Her expertise will be crucial in scaling Kettle's product design and strategy, ensuring that the agency remains at the forefront of digital innovation.

Bridging Storytelling and Technology

Kettle's strategy uniquely integrates storytelling with product innovation, focusing on creating social and technology-driven experiences that form genuine connections with audiences. In her words, CEO Lauren Kushner states, "We’re building the future of digital and it’s incredibly personal. The most powerful experiences aren’t just functional; they’re warm, fun to use and designed with care for the person on the other side of the screen.” This philosophy underscores the agency's mission to create ambitious digital spaces that enhance brand loyalty and customer interactions.

Camille expresses her excitement regarding this pivotal moment for Kettle, stating, "From being Kettle’s first employee to now, this is more than a milestone; it reflects how far we’ve come and how bold we’re willing to go. We’re crafting the digital experiences of tomorrow, ensuring every touchpoint is intentional."

As the digital landscape continues to evolve, both Camille and Jess recognize the need for adaptability. Jess highlights that Kettle has been quietly crafting digital products for some of the most ambitious brands out there, noting, "We’ve earned our place by delivering smart, scalable, human-first experiences. Now, as the challenges evolve, so do we."

Celebrating Creative Ambition

Olivier Peyre, the Founder and Creative Chair of Kettle, reflects on the agency’s journey, emphasizing how Kettle has continually pushed boundaries and reimagined agency-client relationships. From its humble beginnings as a two-person operation in a Brooklyn apartment to a dynamic team of over 230, Kettle’s growth illustrates its relentless commitment to creativity and innovation.

Kettle not only aims to bring impactful products and experiences to the market but also fosters a workplace culture that values diversity and inclusion. Recently recognized as one of Ad Age’s Best Places to Work, Kettle represents the core values of creativity, collaboration, and forward-thinking.

Conclusion

With Camille and Jess at the helm, Kettle is poised for an exciting future, equipped to lead the digital narrative for brands in an ever-changing landscape. This all-women C-suite is not just a sign of progress but also a testament to the agency's belief in the power of diverse perspectives in shaping the future of digital creativity. As Kettle continues to evolve, it remains committed to delivering thoughtful, engaging, and innovative experiences that resonate with audiences worldwide.