#Japan #Tokyo #AnyMind Group #Sarimi #POND’S

AnyMind Group Scores Gold and Bronze at SMARTIES Indonesia 2025 Awards

AnyMind Group, under the leadership of CEO Kousuke Tokogawa, has achieved remarkable recognition at the SMARTIES Indonesia 2025 Awards, hosted by MMA Global. This prestigious event honors outstanding marketing campaigns that have made a significant impact in the Indonesian market. AnyMind Group proudly received the Gold award in the 'Gaming, Gamification & E-Sports' category for the 'Sarimi' instant noodle brand and a Bronze award for the skin care brand 'POND’S' for its influencer marketing initiatives.

Overview of the SMARTIES Indonesia 2025 Awards

The SMARTIES Awards are an esteemed international recognition that merges creativity and technology to celebrate brands, agencies, and marketers that achieve excellent results. The awards aim to evaluate innovative marketing practices in the Indonesian market and encourage industry-wide innovation. More information about the awards can be found here.

Award-Winning Campaign Details

Gold Award: 'Gaming, Gamification & E-Sports'

Brand: Sarimi
Platform Used: Mobile Marketing Platform POKKT

The 'Sarimi Gelas Chili Garden Maze' campaign utilized POKKT to incorporate gaming elements into advertising. It engaged target users by leading them to a special portal within the sandbox game, Minecraft, allowing them to create unique worlds by combining blocks. This comprehensive digital experience achieved notable success, reaching 13.2 million users with 10.7 million video views and 1.2 million engagements. The campaign demonstrated a new communication model for the instant noodle brand through gamified participation.

Bronze Award: 'Integrated E-commerce Innovation & Live Streaming'

Brand: POND’S
Platform Used: Influencer Marketing Platform AnyTag

The 'POND'S Biome: Seamless Social Commerce Engine' campaign engaged a global ambassador from a popular Korean group and involved a multi-layered social media strategy that included nano to mega influencers. This approach significantly boosted brand recognition and purchase incentives within the Indonesian market.

Comments from AnyMind Group's Indonesia Country Manager, Lidyawati Aurelia

Lidyawati Aurelia expressed pride in winning two awards at this international marketing event, thanking partner companies and clients for their collaboration. She emphasized that this achievement highlights how leveraging technologies like POKKT and AnyTag can connect brand recognition with tangible business results. Moving forward, AnyMind Group aims to continue supporting brand companies through technological advancements to deliver greater value.

About AnyTag – The Influencer Marketing Platform

AnyTag is designed to support companies in influencer marketing efforts. Leveraging insight data and AI, it selects and casts the most suitable influencers. After campaign execution, users receive real-time reports and performance metrics. Integrated with social media accounts, the platform also functions as a management tool for companies' social media operations, offering access to over 1.1 million influencers across more than 45 countries as of the end of June 2025. For more details, visit AnyTag.

About POKKT – The Mobile Marketing Platform

POKKT is a mobile marketing platform that connects with over 500 million monthly active users. It offers various services including reward-based video ads within mobile apps and games, in-app video ads, rich media ads, and performance marketing options. With built-in data analytics and machine learning features, POKKT enhances effective targeting, partnering with over 200 advertising partners. More information can be found at POKKT.

About AnyMind Group

Founded in Singapore in 2016, AnyMind Group is a technology company with a presence in 15 countries, primarily in Asia. It operates across multiple domains such as e-commerce, marketing, production management, and logistics. The company offers 11 platforms and solutions while utilizing a BPaaS (Business Process as a Service) model to promote DX advancement and optimize client operations. AnyMind Group is listed on the Tokyo Stock Exchange under the stock code 5027. Learn more at AnyMind Group.