#Vietnam #Urban Development #Menas Zone #Hue City

Menas Zone Vy Da: A New Urban Paradigm in Hue

On March 29, 2025, a remarkable milestone was achieved in Hue, Vietnam, with the official launch of Menas Zone Vy Da. In a strategic collaboration between Ariyana Vi Da Joint Stock Company and their exclusive distributor, Smile Living, this project represents Vietnam's first heritage-inspired urban development. Located at the prestigious address of 98 Pham Van Dong Street, Menas Zone Vy Da seamlessly integrates the rich cultural tapestry of Hue with contemporary living, thereby becoming a new icon of cultural and commercial synergy in urban real estate.

Prime Location at the Heart of Hue

Menas Zone Vy Da is strategically positioned in the Vy Da Ward, a prime part of Hue's urban landscape. With three major road frontages including Pham Van Dong Boulevard, Lam Hoang Street, and Han Mac Tu Street, residents will find themselves within a convenient distance to significant landmarks. Key sites such as the historic Trang Tien Bridge, the bustling Dong Ba Market, and the iconic Imperial Citadel are all just a five-minute journey away. Additionally, the easy access to National Highway 49 not only connects them to the natural beauty of Thuan An Beach but also enhances the area's appeal for tourism and investment opportunities.

Award-Winning Design Collaboration

This visionary project is a product of an exceptional design alliance that includes globally recognized firms: Aedas Singapore for master planning, Belt Collins Hong Kong for landscape, and SLA for lighting design. Their collaboration has not only brought aesthetic beauty but also functionality, earning Menas Zone Vy Da the coveted title of "Best Urban Housing Architectural Design" at the PropertyGuru Vietnam Property Awards. The design principles employed here reflect a commitment to innovative urban living while remaining rooted in heritage.

Tailored Residential and Commercial Solutions

Menas Zone Vy Da offers two distinctive types of property formats, crafted specifically for today’s dynamic lifestyle and investor needs. The first are the Commercial Shophouses, comprising 33 units that serve as flexible spaces catering to restaurants, cafés, retail boutiques, and professional offices. The second offering, the Shop Villas, consists of 13 units designed as four-story, dual-purpose living spaces, where commercial activities flourish on the lower levels while luxurious residences and rooftop leisure areas occupy the upper levels. This innovative mix not only redefines functional living but also positions Menas Zone Vy Da as a forward-thinking model in the real estate landscape.

A Hub for Cultural Celebrations

At its core, Menas Zone Vy Da emphasizes the importance of cultural heritage and artistic expression. The development will feature a vibrant Festival Mall, poised to host a variety of community events, live performances, and art exhibitions that promise to activate the spirit of Hue. Notable among these events is the upcoming Rock Show "Hon Viet" on April 30, celebrating Vietnam's reunification anniversary, alongside cultural activities like the Vietnamese Chess Festival and the costume exhibition "Y Quan Bach Pho," which highlights traditional Vietnamese attire. An innovative series titled "A Thousand Years of Storytelling" will bring live cultural performances to the streets, showcasing unscripted narratives curated by various artists, resonating deeply with the essence of Hue.

A Vision for the Future

Menas Zone Vy Da transcends the conventional definition of a real estate project; it embodies a transformative vision for Hue’s urban future. By harmonizing heritage and contemporary living, this project not only enhances the city’s landscape but also honors its historical roots. As Menas Zone Vy Da paves the way for a culturally rich and globally connected urban experience, it invites both residents and tourists to engage with the vibrant soul of Hue.

For detailed information about Menas Zone Vy Da and future events, interested parties can reach out to the Public Relations Department of Ariyana Vi Da Joint Stock Company or visit their official website at www.menaszone.vn.