Revolutionizing Travel: July's CaseSafe is the Future of Luggage Tracking

Never Lose Your Luggage Again: Introducing July's CaseSafe



Blue skies, adventures, and new destinations await—but the stress of lost luggage can put a damper on any trip. Say goodbye to this worry, as the Australian brand July has unveiled a groundbreaking solution: CaseSafe, the world's first fully integrated trackable suitcase. This new luggage innovation seamlessly combines cutting-edge technology with sleek design, offering travelers peace of mind like never before.

CaseSafe raises the bar for smart luggage through its partnership with tech giants Apple and Google. With the introduction of a battery-operated, TSA-approved lock, you can now locate your luggage in real-time via Apple’s Find My and Google's Find Hub networks. As Erik Kay, Vice President of Engineering at Google, states, "Find Hub is powered by a crowdsourced network of over a billion devices, making locating lost or misplaced items anywhere a breeze.” This ensures that wherever your travels take you, your luggage can be found in the blink of an eye.

One of the standout features of CaseSafe is its simplicity. No additional tags or cumbersome add-ons are necessary. Simply use your existing smartphone to access tracking capabilities. Whether you are at the check-in counter or waiting for your bag at baggage claim, you can enjoy a stress-free experience knowing that your luggage is just a tap away.

Earlier this summer, July partnered with Qantas Airways to present a limited edition run of CaseSafe, which was an immediate success, selling thousands of units. The luggage is available in both carry-on and checked sizes and comes in all classic colors offered by July. Each suitcase is constructed with a German aerospace-grade polycarbonate shell, coupled with the brand’s signature SilentMove 360° spinner wheels, guaranteeing effortless handling even on uneven surfaces like cobblestones.

July was established in 2019 by travel enthusiasts Athan Didaskalou and Richard Li, who recognized the need for high-quality and well-designed luggage at an affordable price. Driven by their passion for travel, they set out to elevate the luggage experience and have quickly garnered a cult following in the U.S. market since expanding here.

According to Didaskalou, "With CaseSafe, our goal was to redefine what smart luggage means. It’s not just about being connected; it’s about fully integrating tracking directly into the lock, while utilizing devices that users already have.“ This revolutionary product is designed to transform the travel experience, making it more convenient and accessible for all.

As travelers increasingly seek innovation in every aspect of their journey, July's CaseSafe has positioned itself as a game-changer in the luggage arena. Priced affordably between $325-$395, it's now available for online purchase in the U.S. at July.com. With this intelligent suitcase, you can travel with trust and confidence, completely removing the baggage of luggage loss from your travel itinerary.

In a world where every second counts, July has taken a giant leap toward ensuring that the worries of misplaced luggage are a thing of the past. So pack your bags, grab your CaseSafe, and embark on your next journey without a hitch.

About July


Founded by frequent travelers Athan Didaskalou and Richard Li in Melbourne, July creates premium travel products based on direct insights gathered from travelers. With powerful design, durability, and functionality, July is redefining what contemporary luggage should represent. Enduring quality, sleek design, and innovative technology—July aims to elevate the travel experience with every piece of luggage they produce.

Topics Consumer Products & Retail)

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