Glamore Unveils Vintage Indigo Color for TAWAWA Bra on September 26

The New Vintage Indigo TAWAWA Bra by Glamore

On September 26, 2025, the Japanese brand Glamore will launch a new color, vintage indigo, for its renowned TAWAWA Bra. This remarkable product has been gaining traction among women for its ability to provide a comfortable fit while enhancing their natural beauty. Developed particularly for women with smaller bust sizes, the TAWAWA Bra has become a favorite, reaching over 1.39 million units sold in its series.

Glamore, operated by e-gate Inc. based in Fukui City, Japan, was founded with a commitment to supporting women through their body shape changes and concerns. Since its inception in 2013, Glamore has focused on uplifting women's spirits, empowering them to embrace their unique beauty at every stage of life.

Features of the TAWAWA Bra

The TAWAWA Bra was specially designed to tackle common challenges faced by women with smaller busts—issues like cup gaps, uncomfortable wires, and difficulty finding the right fit. Here are some key points of its exclusive design:

1. Enhanced Gathered Structure

The TAWAWA Bra is designed with a unique inward-facing cup structure that works alongside its high side panels to effectively gather and support breast tissue, ensuring an ideal fit without discomfort. The focus on 'nurturing busts' has led to impressive sales while helping women feel more confident in their appearance.

2. Custom Molded Pads

Unlike traditional bras that rely on thick pads that often compress and distort bust shapes, the TAWAWA Bra features specially designed pads that integrate seamlessly with its cups. This allows for a natural and voluminous appearance without sacrificing comfort or fit, providing women with a beautiful cleavage and a flattering silhouette.

3. Secure Lifting Design

For women who may experience sagging due to aging or nursing, this bra lifts the bust into a flattering position. The thoughtful placement of larger lace components helps deter any gap between the cups, ensuring stability throughout the day.

4. Minimizing Wire Discomfort

The unique back design of the TAWAWA Bra not only offers excellent underbust support but also greatly reduces discomfort from wires digging in. This creates a smooth, beautiful back profile for everyday wear, allowing women to enjoy their outfits with confidence.

The New Vintage Indigo Color

The new vintage indigo color will be made with shimmering silver-threaded stretch lace that features an elegant leaf pattern, bringing trendy muted tones into the fall season. Its subtle, sophisticated look is perfect for enhancing autumn wardrobes while ensuring it blends seamlessly with various skin tones.

Pricing and Availability

- TAWAWA Bra: 5,280 yen, available in sizes A70-75, B-F65-75
- Design Shorts: 1,980 yen, sizes M, L, LL
- Thong: 1,980 yen, sizes M, L
- Standard Shorts: 1,980 yen, sizes M, L, LL

While the vintage indigo color will be available primarily through the official store, certain styles may at times be ready for trial in select retail locations. You can find more details on the products on their official site.

About Glamore

Glamore's mission is encapsulated in their slogan, "Start Now to Be Beautiful," highlighting their dedication to accompanying women through life's changes. Following the successes of their earlier products and several awards, including the Shop of the Year on Rakuten in 2018 and 2019, the brand continues to grow, evolving its craft to support even more women. With an impressive track record of over 1.39 million sales of their signature bras, Glamore remains steadfast in its commitment to empower women across Japan and beyond.

Explore Glamore's offerings on Amazon or their various online stores including Rakuten and Yahoo!. For updates, follow them on Instagram, or check out their main page for more information.