#Japan #Tokyo #Advertising #Integral Ad Science #Ad Verification

Understanding Ad Verification in the Digital Age

As the digital advertising landscape continues to evolve, advertisers are facing unprecedented challenges. To combat the hidden fraud prevalent in online advertising, the Ad Verification Council in Japan has released a groundbreaking manual titled "A Complete Guide to Ad Verification for Advertisers Fighting Against the 'Invisible Fraud' in Digital Advertising." Set to be published on November 21, 2025, this book offers a thorough examination of ad verification — a subject previously unapproached in the Japanese market.

About the Ad Verification Council

Formed in 2017, the Ad Verification Council comprises numerous industry leaders, including Integral Ad Science Japan, Momentum, Dentsu Digital, and more. The Council aims to deepen the understanding of ad verification issues specific to Japan, develop actionable strategies, and openly share their findings through white papers. Their goal is to provide valuable data that can aid advertisers during their ad placements.

Key Features of the Guide

1. Comprehensive Coverage of Ad Verification: This is the first manual in Japan to encapsulate ad verification practices. Instead of fragmented pieces of information, it aggregates essential knowledge from foundational theories to practical implementation strategies and the latest trends.
2. Guidance According to the Ministry of Internal Affairs and Communications: The book responds to the Ministry’s request for advertisers to understand risks and implement adequate measures. It also serves as informative material for corporate stakeholders.
3. Strategies for Both Risk Mitigation and Maximization: Beyond merely avoiding risks, the guide offers detailed strategies to maximize advertising effectiveness through ad verification.
4. Neutral Information Source: The book presents unbiased information from a holistic industry perspective, free from any single company's influence.

Book Details

• - Title: A Complete Guide to Ad Verification for Advertisers Fighting Against the 'Invisible Fraud' in Digital Advertising
• - Release Date: November 21, 2025
• - Publisher: Dentsu, Inc.
• - Price: 2,000 yen (excluding tax)
• - Where to Buy: Available at bookstores nationwide and online platforms like Amazon.

Table of Contents

1. Introduction: Understanding the changing landscape for advertisers and the necessity of ad verification.
2. Chapter 1: The evolution of digital advertising and the historical emergence of associated risks.
3. Chapter 2: The co-evolution of ad technology and ad verification practices.
4. Chapter 3: Fundamental knowledge for implementing ad verification, including concepts like ad fraud and brand safety.
5. Chapter 4: Stepwise approaches for introducing ad verification, including KPIs and operational improvements.
6. Chapter 5: The frontlines of ad fraud and the latest threats, including measures against multi-fraud attack sites.
7. Chapter 6: Strategic utilization of ad verification for maximizing advertising effectiveness.
8. Conclusion: Acknowledging the necessity of robust ad verification measures to foster a flourishing digital advertising ecosystem.

Final Thoughts

For a healthy progression of the digital advertising market, every advertiser must undertake suitable ad verification measures. The release of this book marks a significant step toward empowering advertisers to ensure safe and secure digital advertising. In the ongoing pursuit of improving the quality of digital advertising processes, the Ad Verification Council remains committed to fostering knowledge sharing and educational initiatives across the industry.