#USA #London #Pet-Friendly #Mars Inc #BETTER CITIES FOR PETS

Mars Expands BETTER CITIES FOR PETS™ Program

In a world where only 40% of urban pet parents perceive their neighborhoods as pet-friendly, Mars, Incorporated is taking significant steps to change this narrative by expanding its BETTER CITIES FOR PETS™ program. This global initiative is set to help cities around the world become more accommodating for both people and their pets, fostering environments that enhance the quality of life and community well-being.

A Focus on Green Spaces

Launched with an investment exceeding $1 million, the program aims to increase access to green spaces and pet-friendly locales, ultimately benefiting around 10 million people and pets by the year 2030. The initiative is in partnership with C40 Cities—a coalition of major city mayors committed to tackling climate change and promoting sustainable urban living. This collaboration emphasizes the importance of creating pet-friendly and climate-resilient green spaces for future generations.

Mars is also amplifying its partnership with Tripadvisor, aiming to identify and promote pet-friendly businesses across various countries. This expansion follows the successful introduction of more than 5,000 pet-friendly locations on Tripadvisor in just the last year, enhancing travel experiences for pet owners.

Putting Pet Parents at the Center

Since its inception in 2017, BETTER CITIES FOR PETS™ has been a pioneering force in advocating for features that urban pet parents value most in their communities. The program intends to elevate the voices of pet owners in urban planning processes, promoting the belief that a pet-friendly city benefits everyone. With the urban pet population projected to grow by nearly 10% by 2030, it is imperative that city life adapts to accommodate pets and their owners.

Global President of Mars Pet Nutrition, Ikdeep Singh, shared, "A better city for pets is a better city for all." This sentiment reflects Mars' commitment to not only improving city landscapes but also contributing to healthier communities overall.

The Urban Nature Playbook

As part of the initiative, Mars and C40 Cities have introduced the Urban Nature Playbook for People, Pets, and the Planet. This comprehensive guide serves as a resource for city leaders, providing practical strategies to enhance urban areas—supporting everything from parks filled with trees to public squares, all aimed at fostering a rich biodiversity while improving mental and physical health amongst city dwellers.

Mayor Sadiq Khan of London, co-chair of C40 Cities, emphasized the necessity for safe, green spaces for all residents, including pets. He stated, "London is proud to be one of Europe's most pet-friendly cities," reiterating the importance of continued efforts to enhance city living for both humans and pets.

Addressing the Needs of Urban Pet Parents

A notable finding from the Mars Global Pet Parent study revealed that 11% of urban pet parents feel restricted in their activities due to their pets. The expansion of the BETTER CITIES FOR PETS™ initiative underscores the urgent need for more inclusive and friendly environments that cater to the desires and needs of pet owners.

The project not only aims to improve pet-owner experiences but also fosters the growth of pet-friendly businesses, promoting an inclusive economy that thrives on the synergy between the community and its four-legged residents.

With these new plans and investments, Mars is set on a path towards reshaping urban life in a manner that prioritizes pets as valued family members—supporting a healthier, more connected, and enriched community life. As urban areas continue to evolve, the BETTER CITIES FOR PETS™ initiative represents a proactive embrace of a future where both people and pets thrive together in a harmonious environment.

About Mars, Incorporated

Mars, Incorporated is a multi-faceted company that believes in creating a world where pets and people coexist harmoniously. The company emphasizes quality, responsibility, mutuality, efficiency, and freedom in its operations and interactions, aiming to better the lives of pets and their owners globally. With a portfolio that includes celebrated brands such as ROYAL CANIN®, PEDIGREE®, WHISKAS®, and more, Mars is positioned at the forefront of the pet care industry.

For additional information regarding Mars and its mission to enhance the lives of pets and the communities they inhabit, visit www.mars.com.