Shiji's Unified Rebranding: A New Era for Hospitality Technology Solutions
In a transformative move, Shiji, a leader in hospitality technology, has announced a comprehensive rebranding effort that consolidates its suite of products under a unified brand structure. As the hospitality sector evolves, the need for seamless technology integration has never been more apparent, and Shiji aims to address that with its new identity. The company, which has been operating for over 25 years, has transitioned from a basic IT service provider to a major player, offering an extensive range of solutions that include property management systems, point-of-sale services, reputation management, and more.
With this rebrand, Shiji reflects its commitment to providing continuous, 24/7 support to the hospitality industry. As the company's CEO, Kevin King, noted, the goal is to present a cohesive platform of solutions that facilitates easier navigation for hoteliers. The rebranding is not merely an aesthetic change; it is a strategic enhancement aimed at reinforcing its dedication to meeting the complex needs of hotel operators at all hours, day and night.
One of the core themes of the rebranding is inspired by the 'Day and Night' concept, which resonates with the unwavering nature of the hospitality industry. The aim is to symbolize Shiji's role as a reliable technology partner that ensures critical hotel operations are always functional, regardless of the time.
Shiji's newly branded solutions include:
Under its new branding scheme, Shiji introduces a visual model titled 'day-night product cycle' that illustrates how its interconnected solutions cater to the entire guest journey. This will not only simplify the product lineup but also highlight the synergistic nature of their offerings.
Moreover, Shiji is committed to ensuring its solutions remain innovative and relevant. With a strong presence in almost every significant hospitality market, the company delivers localized expertise and support tailored to hoteliers worldwide. King emphasized that this rebranding is a dedication to the hospitality sector; Shiji’s technology and support commitment remains steadfast, reinforcing their promise of being there for hoteliers—'day and night.'
To further explore the Day and Night theme and the implications of this rebranding, Shiji encourages interested parties to visit their official site. Shiji serves not only the hospitality industry but also extends its innovative solutions to sectors such as food service, retail, and entertainment, ensuring a broad spectrum to enhance customer experiences and operational efficiency.
In summary, Shiji's rebranding signifies more than a new logo; it represents a pivotal shift toward enhancing the way technology integrates with hospitality services. As hoteliers face increasingly complex challenges, Shiji's unified platform emerges as a comprehensive solution, embodying a commitment to exceptional guest experiences through technology that works tirelessly, just as the industry does. Whether it's the bright lights of day or the serene calm of night, Shiji stands ready to meet the needs of the hospitality world.
With this rebrand, Shiji reflects its commitment to providing continuous, 24/7 support to the hospitality industry. As the company's CEO, Kevin King, noted, the goal is to present a cohesive platform of solutions that facilitates easier navigation for hoteliers. The rebranding is not merely an aesthetic change; it is a strategic enhancement aimed at reinforcing its dedication to meeting the complex needs of hotel operators at all hours, day and night.
One of the core themes of the rebranding is inspired by the 'Day and Night' concept, which resonates with the unwavering nature of the hospitality industry. The aim is to symbolize Shiji's role as a reliable technology partner that ensures critical hotel operations are always functional, regardless of the time.
Shiji's newly branded solutions include:
- - Daylight PMS: This fully cloud-based property management system is designed specifically for luxury and full-service hotels, featuring advanced security and Single Guest Profiles.
- - Infrasys POS: A trustworthy cloud-based point-of-sale system that remains functional even offline, making it suitable for hotels and high-traffic venues globally.
- - Reviewpro Reputation: This tool gathers guest feedback and provides analytics to improve service quality.
- - Horizon Distribution: Enhancing access to various global markets, particularly focusing on regions like China.
- - Iceportal Content: A centralized content system that ensures consistent communication across various hospitality platforms.
- - Meridian Experiences: Solutions focused on managing additional services like spa bookings and events.
- - Astral Payments: A secure payment platform that streamlines transactions for guest services.
- - Stellaris Digital: An integrated communication tool that enhances interaction with guests throughout their stay.
- - Twilight Data + AI: This feature provides data analytics and AI-driven insights, assisting hoteliers in informed decision-making.
Under its new branding scheme, Shiji introduces a visual model titled 'day-night product cycle' that illustrates how its interconnected solutions cater to the entire guest journey. This will not only simplify the product lineup but also highlight the synergistic nature of their offerings.
Moreover, Shiji is committed to ensuring its solutions remain innovative and relevant. With a strong presence in almost every significant hospitality market, the company delivers localized expertise and support tailored to hoteliers worldwide. King emphasized that this rebranding is a dedication to the hospitality sector; Shiji’s technology and support commitment remains steadfast, reinforcing their promise of being there for hoteliers—'day and night.'
To further explore the Day and Night theme and the implications of this rebranding, Shiji encourages interested parties to visit their official site. Shiji serves not only the hospitality industry but also extends its innovative solutions to sectors such as food service, retail, and entertainment, ensuring a broad spectrum to enhance customer experiences and operational efficiency.
In summary, Shiji's rebranding signifies more than a new logo; it represents a pivotal shift toward enhancing the way technology integrates with hospitality services. As hoteliers face increasingly complex challenges, Shiji's unified platform emerges as a comprehensive solution, embodying a commitment to exceptional guest experiences through technology that works tirelessly, just as the industry does. Whether it's the bright lights of day or the serene calm of night, Shiji stands ready to meet the needs of the hospitality world.
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