#Canada #Winnipeg #Great-West Lifeco #David Harney #Lindsey Rix-Broom

Great-West Lifeco Welcomes Lindsey Rix-Broom as CEO, Europe

In a significant leadership transition, Great-West Lifeco Inc. has appointed Lindsey Rix-Broom as the new Chief Executive Officer for Europe, effective July 1, 2025. This announcement, made public on May 22, 2025, comes following the transition of David Harney to President and CEO of Great-West Lifeco and Canada Life, also effective on the same date.

Lindsey, who previously served as the CEO of Canada Life U.K., has been instrumental in steering the company toward modernization and strategic growth. With a robust background in the financial services industry spanning over 25 years, she possesses the acumen needed to guide Great-West Lifeco's European operations into a promising future.

As she steps into this new role, Lindsey will report directly to David Harney, who will now lead the overarching corporate strategy for Great-West Lifeco and Canada Life. This synchrony comes as both leaders share a commitment to advancing the company’s objectives across the European markets, specifically focusing on enhancing customer service and expanding market presence in regions such as the U.K., Ireland, and Germany.

David Harney has expressed confidence in Lindsey's capabilities, illustrating how her leadership at Canada Life U.K. has demonstrated a clear trajectory of growth and value creation. Lindsey’s tenure has marked a period of significant advances within the U.K. market, particularly in areas such as Bulk Purchase Annuities and technological innovation. It is anticipated that her expertise will translate seamlessly into her responsibilities across Europe.

In her new position, Lindsey is determined to foster a culture of excellence at Great-West Lifeco, ensuring that their customer-first philosophy remains at the forefront of the organization. She acknowledges the importance of not only sustaining the momentum built under David Harney's leadership but also driving forward with ambitious strategies tailored to regional requirements.

"I'm thrilled to engage with our teams across Europe and work collaboratively to broaden our impact for existing and future clients, particularly in key markets like the U.K. and Germany," explained Lindsey Rix-Broom when addressing her vision for her new role.

Lindsey’s leadership style is characterized by her focus on operational efficiency and customer satisfaction. Her ability to simplify and modernize complex systems has been evident in her previous achievements, thus allowing organizations to navigate the intricacies of the financial landscape with greater agility.

With Great-West Lifeco’s total client assets exceeding $3 trillion by the end of 2024, and a dedication to inclusion and security in financial services, the potential for growth under Rix-Broom’s leadership is substantial. Her appointment signifies not just a leadership change but a renewed commitment to creating stronger financial futures for customers throughout Europe.

Prior to her role at Canada Life U.K., Lindsey held several key positions in other financial firms where she honed her skills in strategic growth and operational leadership. She’s recognized for her decisive approach, combining rigorous analytical capabilities with a deep understanding of market dynamics. As she steps into her new role, Lindsey emphasizes the importance of community and collaboration in driving performance and delivering value.

In closing, Great-West Lifeco’s future under Lindsey Rix-Broom appears to be bright. With her extensive industry experience and a clear focus on customer-centric strategies, Lindsey is set to lead the company on a promising journey through the evolving European marketplace.