Free EQ Workshops
2026-03-18 14:37:04

Equipping Japan's University Students with Essential Skills Through Free EQ Workshops

In a bold initiative aimed at uplifting Japan's university students, Imagina, a branding company based in Chiyoda, Tokyo, has announced that it will offer free workshops on emotional intelligence (EQ) and self-awareness across universities in Japan. This program, historically reserved for corporate training, is designed to help students develop the professional mindset needed to thrive in today's workforce.

Background: Universities are Not the End of Learning


Recent OECD studies reveal that Japanese university students are spending an average of only 10 to 15 hours per week on study, which is less than half the amount of their American counterparts. The prevailing culture positions university graduation as a final goal rather than a stepping stone to professional development. This phenomenon has contributed to Japanese companies experiencing some of the lowest engagement rates in the world, with a mere 6% of employees actively engaged in their work. Understanding the underlying causes of this engagement crisis, Imagina aims to correct the educational disparity by providing students access to critical skills that are normally part of corporate training programs.

The Importance of Teaching Mindset Over Skillset


Traditional career centers focus primarily on teaching students how to write resumes and ace interviews. However, research indicates that 89% of early job terminations stem from issues related to personality and attitudes, rather than technical abilities. The EQ Workshop addresses this by emphasizing emotional intelligence, which is believed to account for 85% of success according to a study by Harvard University.

The workshop will focus on three main areas tailored for students:
1. Global Self-Understanding: Students will gain insight into their emotional patterns and learn to collaborate effectively with others, embodying the professional demeanor necessary for real-world success.
2. Awakening Proactivity: The training encourages students to shift from a customer-like waiting attitude to one where they actively seek to generate value as professionals.
3. Free Provision as Social Contribution: Imagina is committed to sending instructors to universities and student organizations that express interest, effectively delivering this essential training at no cost.

Growing Enthusiasm Among Students


Preliminary sessions have already generated significant enthusiasm among students, with participants expressing sentiments like, "Before focusing on job search techniques, my fundamental understanding of why I work has changed," and, "I was shocked by the gap between Japan and the world." In an age where artificial intelligence is on the rise, prioritizing education in emotional intelligence can redefine the value of higher education in Japan.

How to Get Involved


Universities and student organizations interested in hosting these workshops are encouraged to reach out to Imagina for more information or to book a session.

About Imagina


Imagina has supported branding efforts for over 3,000 companies, underpinned by the belief that "the strength of an organization lies in its people’s aspirations." They provide comprehensive support from human resource development to external branding initiatives. The company's president, Yoshinori Sekino, has authored books that have collectively sold over 600,000 copies.

Contact for Inquiries


If you have any questions regarding this initiative, please contact:


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Topics People & Culture)

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