Haru’s Kurokami Scalp Shampoo Achieves Major Milestone
Haru, renowned for its hair and scalp care, has proudly announced that its flagship product, the Kurokami Scalp Shampoo, has surpassed 8 million cumulative sales. This accomplishment is further highlighted by the product being ranked third in the "HANDS THE BEST 2026" mid-year awards within the in-bath hair care category, evaluated by Hanz Co., Ltd., based in Shinjuku, Tokyo.
The Significance of the Award
The "HANDS THE BEST" initiative features a curated list of recommended items across diverse categories such as cosmetics, skincare, stationery, and heat protection products for the first half of 2026. The award recognizes products favored by consumers and selected from a wide range of items sold in Hanz stores nationwide as well as online. Haru's Kurokami Scalp Shampoo was celebrated for its unique ability to care for both the scalp and hair moisture levels with a single product and for delivering a refreshing wash.
Award Highlights
- - Award Name: HANDS THE BEST 2026 Mid-Year
- - Category: Hair Care, Men's Care, Health Care Ranking / In-bath Hair Care
- - Rank: 3rd Place
- - Product: Haru Kurokami Scalp 400mL
Hanz’s Recommendation: This shampoo effectively cleanses the scalp and adds moisture to the hair. Its citrus fragrance provides a refreshing sensation, leaving the hair shiny and presenting itself as an ideal choice for concerns about scalp greasiness and odors.
About Kurokami Scalp Series
The Kurokami Scalp Shampoo is a rinse-free, all-in-one product that has become a long-term bestseller with over 8 million units shipped since its launch. It is formulated with 100% natural ingredients and adheres to a ten-free concept that excludes harmful additives. This shampoo employs amino acid-based cleansing agents to ensure a gentle yet effective washing experience while enhancing natural beauty. Its easy incorporation into busy daily lives also adds to its appeal.
The Kurokami Scalp range includes various blends such as the original formula, a lavender blend, and a green blend, catering to different user preferences.
The Haru Brand
Haru is dedicated to the idea of "head beauty" and has built its identity around promoting self-care practices that encourage individuals to embrace aging positively. The Kurokami Scalp Shampoo stands as a testament to Haru’s commitment to providing quality products that support consumers in their quest to feel beautiful and authentic. Today, Haru products are available through e-commerce platforms and approximately 5,000 stores nationwide.
About Nijito
Nijito, the company behind Haru, aligns its mission with supporting individuals in their journey to self-acceptance, embracing pro-aging values. The philosophy of Nijito centers on the idea that “Every day is a new day,” pushing the notion to make daily moments a little more positive and authentically oneself.
For any inquiries, Nijito can be contacted:
- - Head Office: Shibakoen Building 8F, 2-2-22 Shibakoen, Minato-ku, Tokyo.
- - Fukuoka Office: 6F, Pietro Building, 3-4-5 Tenjin, Chuo-ku, Fukuoka City.
- - Phone: 092-713-5778
- - Website: Nijito