#United States #Crackd #No-Egg Egg #plant-based egg #Chicago, Dallas, Houston, Austin

Crackd Expands Its Reach in the U.S. Market

Introduction
In an exciting development for health-conscious consumers, Crackd, known as the No-Egg Egg, has made its official debut in U.S. grocery stores, positioning itself as a leading alternative to traditional eggs. This innovative plant-based egg product, which has dominated the market in the UK, is now being produced in the U.S. and is finding its way into major supermarkets in cities like Chicago, Dallas, and Houston.

Availability and Launch Details
As of August 14, 2025, Crackd’s plant-based egg can be found on the shelves of Jewel-Osco in Chicago and various supermarkets across Texas, including Albertsons, Randalls, and Tom Thumb. This strategic expansion into some of the largest metropolitan areas in the U.S. signals Crackd’s intent to reach a broader audience eager for healthier food options.

What Makes Crackd Stand Out?
Jonathan Traub, President of Plant Heads Inc., expressed his enthusiasm for introducing Crackd to American consumers. He emphasized the challenges many face with fluctuating egg prices and availability. “When consumers try Crackd,” Traub stated, “they will experience unmatched taste and texture, providing a healthier, all-natural, freezable, and microwaveable replacement for traditional eggs.”

The No-Egg Egg is a versatile product that can be used in various dishes—from breakfast scrambles and omelets to baking and cooking—making it perfect for those seeking to maintain a healthy diet without sacrificing flavor.

Nutritional Benefits
Crackd boasts a plethora of health benefits that cater to modern dietary needs:

• - All Natural/Non-GMO: Free from genetically modified organisms, making it a safe choice for health-conscious consumers.
• - Zero Cholesterol: Unlike regular eggs, Crackd does not contribute to cholesterol intake, appealing to heart health-driven individuals.
• - Lower Calorie and Fat Content: It contains fewer calories and less fat compared to traditional eggs, thus supporting weight management goals.
• - Allergen-Free: Free from 14 major allergens, making it safe for individuals with food sensitivities or allergies.

With more than half of Americans actively seeking healthier eating habits, Crackd aligns perfectly with this trend. Created by a Michelin Award-winning chef, the product is designed to replicate the experience of real eggs and includes all the flavor and texture consumers expect.

Market Context
The launch comes at a crucial time for the egg industry, which has faced numerous challenges throughout 2025, including rising prices due to supply chain disruptions and increasing avian flu concerns. As a result, buyers are now more cautious about the affordability and safety of eggs. Reports indicate that 59% of consumers are worried about egg prices, while 44% are concerned about availability. In response, innovative products like Crackd are becoming increasingly attractive.

Packaging and Availability
Crackd is available in a convenient 12 oz. pourable pouch, equivalent to seven eggs, and retails at a price between $6.99 and $7.49.

Conclusion
As Crackd ventures into the U.S. market, it not only offers a viable alternative for those avoiding animal products but also provides peace of mind in a time of uncertainty within the traditional egg industry. With its unique benefits and flavors, Crackd could redefine the breakfast staples in American households.

For further information about Crackd and its product offerings, visit their official website at crackd.com.

Stay tuned for more updates and be part of the growing movement towards healthier, sustainable food choices.