TOJI Launches New Bath Powder Lineup for Respect for the Aged Day

TOJI Unveils New Bath Powder Lineup for Respect for the Aged Day

TOJI Co., Ltd., based in Setagaya, Tokyo, and operated by three women in San Francisco, Perth, and Tokyo, has announced its latest offerings designed for family relaxation. In line with the upcoming Respect for the Aged Day, TOJI introduces new products to enhance bath time for loved ones.

The new lineup includes the "Sake Lees Bath Powder Mori -瓶- (240g)" and a gift set of three packets of both "Kasu" and "Mori" bath powders, available for purchase through their official online store here.

TOJI is dedicated to delivering the wisdom of beauty and health passed down through generations in Japan, offering wellness products that embody true beauty and a rich lifestyle. The brand launched in May 2025 with its first product, the "Sake Lees Bath Powder Kasu -HAKU-." Following this, the second product, "Sake Lees Bath Powder Mori -MORI-" was introduced and has gained popularity among natural lifestyle enthusiasts, especially in luxury hotels and through the official online store.

The new offerings are crafted with gift-giving and self-indulgence in mind, providing a luxurious experience for all family members. The 240g "Mori" bath powder comes in a beautifully designed bottle featuring a milky frosted glass finish, a bamboo lid, and washi paper decoration. Not only suitable for bathrooms, this elegant design complements any room decor beautifully.

Both the "Kasu" and the luxurious "Mori," which are composed entirely of additive-free ingredients, ensure safety for everyone—from young children to the elderly. With the special launch coinciding with Respect for the Aged Day, these bath powders make wonderful gifts that promote relaxation and collective family enjoyment. Bathing time is a cherished moment that transcends generations, and TOJI's bath powders enhance the depth and gentleness of this shared experience.

Additionally, to celebrate Respect for the Aged Day, TOJI is distributing a special "Respect for the Aged Day Coupon" via their official LINE account, allowing customers to express gratitude through thoughtful gifts.

The sake lees used in the products comes from "Miyasaka Jozo," an established sake brewery in Suwa City, Nagano Prefecture, where the sake lees are dried at low temperatures and alcohol-free.

Product Details

Product Name: Sake Lees Bath Powder Mori -瓶- (240g)
Features: Infused with the rich scents of hinoki (Japanese cypress) and yuzu citrus, this bath powder is made entirely from natural essential oils. A perfect gift for friends and family or a treat for yourself.
Release Date: September 9, 2025
Price: ¥5,280 (including tax)
Purchase Location: TOJI Official Online Store

Product Name: Sake Lees Bath Powder 3-Packet Gift Box Kasu -HAKU-
Features: A beautifully packaged gift box containing three packets of "Kasu." Ideal for family or friends.
Release Date: September 9, 2025
Price: ¥3,410 (including tax)
Purchase Location: TOJI Official Online Store

Product Name: Sake Lees Bath Powder 3-Packet Gift Box Mori -MORI-
Features: Gift box containing three packets of "Mori." Perfect for sharing with family or friends.
Release Date: September 9, 2025
Price: ¥3,410 (including tax)
Purchase Location: TOJI Official Online Store

Product Name: Sake Lees Bath Powder Combo Set (2-Pack) Kasu -HAKU- & Mori -MORI-
Features: A combined gift box that includes three packets each of "Kasu" and "Mori." A great gift for family and friends.
Release Date: September 9, 2025
Price: ¥2,420 (including tax)
Purchase Location: TOJI Official Online Store

TOJI is also extending their impact by collaborating with local ryokans (traditional Japanese inns) and sake breweries, focusing on enhancing regional appeal and supporting global marketing initiatives.

In conclusion, TOJI continues to explore the vast potential of sake lees and aims to expand its product offerings, including skincare and health foods, thus promoting Japan's traditional wisdom of beauty and wellness to the global luxury wellness scene.

For inquiries regarding TOJI, please contact: [email protected]

We look forward to new connections with media interested in TOJI or stakeholders within the sake brewing industry who resonate with our vision.