#Japan #Tokyo #hair salon #consumer research #Fancrew Inc.

Insights from Consumer Research on Favorite Hair Salons

In a recent study conducted by Fancrew Inc., a company based in Tokyo, Japan, we've delved into consumer behaviors and preferences regarding hair salons. The survey included 1,009 participants (232 males and 777 females) who are registered members of Fancrew, shedding light on loyalty within the beauty industry.

Key Findings

The research uncovered that 32% of individuals have been visiting the same hair salon for over five years. This statistic highlights a significant level of loyalty among customers, with certain trends emerging around why attendees choose to remain faithful to their preferred establishments.

Reasons for Long-term Loyalty

Respondents indicated that the primary reason for sticking to one salon is the quality of the finished product, with many stating it aligns with their personal style preferences. The following reasons were also noted:

• - High-quality techniques: Many patrons feel that the skills of their stylist are paramount in maintaining their trust in the salon.
• - Convenient location: A salon's accessibility plays a crucial role in customer retention, with many opting for retailers close to their homes or workplaces.

Moreover, the survey elaborated on satisfaction through service aspects, revealing that many clients appreciate the option to consume digital media while waiting for their appointments, specifically through access to videos and magazines. This element of waiting provides a form of entertainment that adds value to their experience.

Comprehensive Survey Insights

In addition to discussing loyalty factors, the study included a total of 17 questions focusing on various aspects of salon experiences. The results offer a glimpse into consumer preferences concerning the amenities and services that salons provide, highlighting areas that business owners may consider enhancing to better cater to their clientele.

About the Research

The survey was carried out via internet research from November 21 to December 6 in 2024. Participants were drawn from a national pool of 1.5 million users registered with Fancrew, ensuring a diverse demographic. Fancrew is recognized for its unique capabilities in analyzing consumer and employee feedback through patented technology, ultimately supporting various improvements in retail operations, product development, and employee engagement.

What’s Next?

For establishments involved in the beauty sector, these findings underline the significance of maintaining quality service and establishing connections with clients. Fancrew encourages companies to consider how their methodologies align with consumer expectations and to explore innovative ways to foster loyalty within their operations. To access the full findings of this detailed consumer survey or for inquiries regarding further studies, businesses are encouraged to reach out to Fancrew directly.

• ---

About Fancrew: Fancrew Inc. offers various web-based services aimed at enhancing store operations, product innovation, and employee satisfaction through comprehensive consumer and employee feedback analysis. In addition, the company operates an experience-based information website and provides support in internet research and marketing strategies.

For further inquiries or more information, please contact:
Fancrew Inc.
Attn: Public Relations
Email: pr@fancrew.co.jp