#Japan #Tokyo #Fuuuu #FAIRY TAIL #二葉企画

A Magical Celebration Awaits Fans

In an exciting announcement for manga and anime enthusiasts, Fuuuu, a brand operated by Futaba Planning Co., has unveiled its plans to celebrate the 20th anniversary of the incredibly popular series 'FAIRY TAIL'. From September 18 to September 24, 2026, fans can immerse themselves in the world of 'FAIRY TAIL' as Tokyo Character Street hosts an exclusive merchandise event.

The limited-time pop-up shop is designed to transport fans into the atmosphere of the Fairy Tail guild. The merchandise lineup will reflect the charm of the guild's members and iconic story moments, featuring an array of products that fans will love. Among the highlights are acrylic keychains designed in the style of magazine covers, postcards capturing memorable adventures from the series, and many other collectible items adorned with brilliant illustrations.

Unique Merchandise to Look Out For

Here’s a glimpse of some standout items that will be available at the pop-up:

• - Acrylic Stands: Priced at 2,310 yen each, available in four designs, these stands will highlight your favorite characters in a stylish way.
• - Magazine Cover Style Keychains: These keychains, priced at 770 yen each, come in ten unique designs, making them a perfect accessory for fans.
• - Character Badges: Cool badges featuring characters and their magical spells will be available for 440 yen each, sold in blind packs for a fun surprise.
• - Postcards: Collectible postcards depicting key scenes will be sold at 330 yen each, allowing fans to relive their favorite moments from the series.
• - Coasters and More: In addition to these, explore coasters, photos, and many other exciting items that celebrate the series’ legacy.

Furthermore, visitors to the event can earn a special character bookmark (of which there are six different designs) with purchases of 3,000 yen or more. This promotion is available until supplies last, so fans are encouraged to visit early!

Event Details

The event will take place at the B1F K Stairs down wagon area of Tokyo Station’s Character Street, located at 1-9-1 Marunouchi, Chiyoda-ku, Tokyo. Here are the key details:
Event Dates: September 18 (Friday) - September 24 (Thursday), 2026
Opening Hours: 10:00 AM - 8:30 PM; on the final day (September 24), hours will be shortened to 10:00 AM - 6:00 PM
Entry Method: To manage crowds, tickets will be distributed starting at 9:00 AM on the opening day. After the first day, the entry will be on a free basis. It is recommended to follow the official X account for updates regarding crowd management and entry protocols.

Online Shopping Available

For those who cannot make it to the event, merchandise will also be available online through the Fuuuu shop starting October 9, 2026. This ensures that fans everywhere have access to the celebration, regardless of their location.

About 'FAIRY TAIL'

Originally serialized from 2006 to 2017 in Kodansha's Weekly Shōnen Magazine, 'FAIRY TAIL' is a thrilling adventure created by Hiro Mashima. With over 70 million copies in circulation and a beloved anime adaptation that first aired in 2009, the series continues to garner immense popularity, celebrating its legacy as it approaches its 20th anniversary. A new short serialized work is scheduled to be published in 2026, marking the first new installment since the series concluded.

Engage with the magic of 'FAIRY TAIL' and its beloved characters during this momentous event at Tokyo Character Street! Don’t miss the opportunity to celebrate alongside fellow fans and grab some exclusive items that reflect the essence of the series.

For more information about the event and to stay updated, be sure to check out the promotional website: FAIRY TAIL 20th Anniversary Event.