#USA #New York #Times Square #Sandbox VR #Deadwood Origins

Sandbox VR Expands Horizons in Times Square

On October 23, 2026, Sandbox VR, the leading destination for location-based virtual reality, will unveil its first location in New York City's bustling Times Square. This grand opening not only signifies the company’s entry into one of the world’s busiest entertainment hubs but also marks a significant milestone—its 100th venue globally.

The new venue is situated at 777 7th Avenue, spanning an impressive 10,324 square feet. Ideally located within walking distance of Broadway’s Theatre District, Rockefeller Center, and Radio City Music Hall, this establishment is set to attract both locals and tourists alike. To celebrate the occasion, guests who purchase tickets by October 22 can enjoy a 20% discount, an enticing offer for those eager to explore the latest in VR entertainment.

Virtual Reality Experience Like Never Before

At the heart of Sandbox VR's experience are six private VR rooms designed to accommodate up to six guests at a time. Each player will don state-of-the-art VR headsets, haptic vests, and motion sensors, providing an unparalleled level of immersion. Visitors can see and interact with each other in virtual landscapes, fostering a sense of teamwork and camaraderie as they embark on thrilling adventures together.

The venue will also house two party rooms and a full-service bar, catering to those looking to celebrate special occasions or corporate events in style. Following each gaming experience, guests will receive personalized video highlights that capture their journey, making it easy to share memories with friends and family.

A Milestone for Sandbox VR

Steve Zhao, the founder and CEO of Sandbox VR, expressed his excitement about achieving this milestone. "Reaching our 100th location as we prepare to open in Times Square shows how far Sandbox VR has come and where we want to go next. This is a significant moment for us, particularly in introducing our experience to New York City."

Carolyne Chan, co-owner of JLG Ventures, which assisted in bringing this venue to life, added, "Times Square welcomes the world, making it the perfect home for the most social VR experience available. Our goal is to offer adventures that can be enjoyed by families, friends, and teams alike."

Diverse Virtual Adventures Await

Guests at the Times Square location can select from twelve distinct virtual reality experiences. One standout feature is the freshly launched Deadwood Origins, which is the latest installment in the highly successful Deadwood zombie series. To date, previous Deadwood games have amassed over 2.66 million ticket sales, generating an impressive $140 million in revenue. Other exciting offerings include VR experiences based on popular Netflix series like Stranger Things and Squid Game, as well as family-friendly adventures in partnership with the Natural History Museum, London.

No prior gaming or virtual reality experience is necessary to enjoy the offerings, ensuring that everyone can partake in the fun. Sandbox VR aims to cater to a broad audience, drawing in both seasoned gamers and VR newcomers.

Global Expansion Continues

With over 150,000 guests visiting its venues each month and more than 6 million tickets sold worldwide, Sandbox VR is at the forefront of the immersive entertainment industry. The company's unique platform combines motion tracking, haptic feedback, and high-quality storytelling to transform group outings into unforgettable shared experiences.

Advance ticket bookings and detailed information about the new Times Square location can be found on their official website: sandboxvr.com/new-york/times-square.

About Sandbox VR

Founded to provide unparalleled virtual reality experiences, Sandbox VR operates across 100 venues worldwide, building a robust franchise and corporate-owned model. Recognized for its innovation and growth, the company has attracted significant investment, including funding from notable personalities like Justin Timberlake and Kevin Durant. Headquartered in San Francisco with additional offices in Hong Kong and Vancouver, Sandbox VR continues to redefine the boundaries of interactive entertainment.

About JLG Ventures

JLG Ventures specializes in investing and collaborating with high-potential hospitality and entertainment brands. Their portfolio includes various unique concepts, contributing to New York City's vibrant hospitality scene. More information can be found at jlg.ventures.