Innovative Ideation
2025-07-16 02:09:40

Unleashing Creativity: A Free Seminar on Innovative Ideation Through Anger and Discontent

Free Seminar on July 23: Harnessing Anger for Creative Ideas



In today's fast-paced market, creativity and innovation are key to developing successful products and services. On July 23rd, from 12:15 to 12:45 PM, join us for an engaging online seminar titled “Unleashing Creativity: Ideation through Anger and Discontent” hosted by SEEDER Inc.. This event aims to shift the focus from traditional job-focused theories to a new approach that utilizes the emotions of consumers, specifically their anger and discontent.

Seminar Overview


While many marketers rely on conventional frameworks like Job Theory and Problem-Solving Techniques, this seminar challenges participants to delve deeper into the underlying emotions of consumers. Anger and discontent often reveal gaps in the market that can be bridged with innovative solutions.

Why Anger?


Every successful product often stems from a common source of frustration. Questions such as “Why is this inconvenience overlooked?” or “Why is this product treated so poorly?” can spur the creation of groundbreaking ideas. Anger can act as a catalyst for change, pushing creators to develop solutions that resonate with consumers’ genuine concerns.

Target Audience


This session is ideal for professionals like marketers, product developers, and planners—those who require the ability to question conventions effectively. If you often find yourself stuck in conventional thinking, or if you struggle to produce innovative ideas within the constraints of established frameworks, this seminar will provide the insights you need to think outside the box.

What You Will Learn


Participants will:
  • - Acquire new perspectives to transform emotional detachment into actionable ideas.
  • - Enhance skills in articulating discontent that often eludes quantitative research.
  • - Find hints for re-evaluating the origins of your own products and services.
  • - Gain thought-provoking questions to take back to future brainstorming sessions.

Case Studies


In the latter part of the seminar, we will showcase actual examples of ideas birthed from “consumer anger”, demonstrating how real-life grievances can directly lead to product innovations. You’ll witness how insights sourced from consumers’ voices can inform and inspire the ideation process.

Why Attend?


Imagine being able to transform feelings of frustration into groundbreaking ideas. By participating in this seminar, you’ll learn to leverage these emotions as powerful tools for innovation. This seminar is conveniently scheduled during lunch hours, letting you join in easily from your workspace; think of it as an insightful radio broadcast during your break.

Don’t miss this chance to unravel the layers of consumer insights and ignite your creative potential. Let’s uncover the “seeds of anger” that lie behind the “Jobs” we aim to accomplish—and find inspiration in our rage!

Registration and Contact Information


This seminar is free of charge and will be delivered via Zoom Webinar. To register, click the link below:

For more details, feel free to contact SEEDER Inc. at:

We look forward to your participation!


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Topics Consumer Products & Retail)

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