Emergent Media's 'The Hype' Receives Prestigious Webby Award Recognition

Emergent Media's 'The Hype' Celebrated by the 29th Annual Webby Awards

Emergent Media, a prominent player in the digital publishing landscape, has recently garnered significant acclaim for its trailblazing original video series, "The Hype." This creator-driven project has been awarded in the Video & Film category at the highly esteemed 29th Annual Webby Awards, an accolade recognized by The New York Times as the "Internet's highest honor."

The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS), honoring those who push the envelope of creativity and innovation in the digital realm. With an impressive tally of nearly 13,000 submissions this year from across the globe, Emergent Media's recognition attests to their commitment to excellence and ingenuity in the digital space.

Debuting in May 2023, "The Hype" is a monthly series featured on Emergent's California Love channel, hosted by the dynamic creator Jake Toohey. Each episode, limited to just 60 seconds, offers a quick dive into various popular destinations, attractions, and activities in California while tackling the essential question: Is it really worth the hype?

Throughout its 24 episodes, viewers have been entertained by thrilling explorations of iconic locations such as Hearst Castle, vibrant trails through the super bloom, delightful eating escapades in Downtown Disney, and the adrenaline-packed US Open of Surfing, produced in collaboration with Pacifico® and Constellation Brands.

Nick Borenstein, General Manager of The Webby Awards, expressed pride in acknowledging leading entities like Emergent Media for their groundbreaking contributions to digital storytelling. "Honorees such as Emergent Media are leading the charge in pushing the boundaries of creativity and innovation online. Being chosen from nearly 13,000 entries this year is a remarkable accomplishment and a true testament to their excellence," he stated.

Jen Klawin, Chief Business Officer of Emergent Media, conveyed her enthusiasm for the recognition. "We’re thrilled to be honored by The Webby Awards for something we are genuinely passionate about—leveraging the power and extensive reach of our creator network to bring innovative stories to life in the digital space, both for our lifestyle publishing brands and our exceptional brand partners.”

The Webby Awards, founded in 1996, provide recognition for brilliance on the Internet, which includes categories for Websites, Mobile Sites, Video & Film, Advertising, Media, Social, Podcasts, and Creators. Last year, the awards attracted nearly 13,000 entries from all 50 states and over 70 countries, illustrating its global prestige.

Emergent Media has carved a niche as a digital publisher and branded content studio that prioritizes creator-led storytelling. Combining the insights gleaned from a diverse global community of creators with rigorous data analysis, the company crafts and disseminates content aimed at delighting consumers and enhancing brand effectiveness.

With accolades such as this and promising projects on the horizon, Emergent Media continues to shape the future of digital storytelling, showing that the combination of creativity and analytics can lead to highly engaging and successful digital content. For more information about their content and initiatives, you can visit thisisemergent.com or check their LinkedIn page for updates and announcements.