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Keurig Dr Pepper Unveils Its First State of Beverages 2025 Trend Report

In an exciting development in the beverage industry, Keurig Dr Pepper (NASDAQ: KDP) has launched its inaugural State of Beverages 2025 Trend Report. This comprehensive study provides insights into the changing landscape of beverage choices among American consumers, revealing intriguing trends and reflections of our collective drinking habits.

Understanding the Trends

The report goes beyond merely cataloging beverages; it delves into the emotional, functional, and generational influences that shape consumer preferences. Drawing from extensive national surveys and proprietary data, the findings underscore how beverages are emblematic of broader societal trends and personal values.

Tim Cofer, CEO of Keurig Dr Pepper, reflects on these insights: "Today's consumers don't just drink to hydrate—they drink to energize, indulge, connect, and express themselves. This report underscores the evolving role of beverages in our daily lives, highlighting that particularly younger consumers are on the hunt for more personalized, varied, and health-conscious options."

Key Findings of the Report

Coffee: The Ultimate Morning Essential

The report indicates that coffee has become a non-negotiable ritual for 52% of Americans. A staggering 59% claim they’d sooner give up breakfast than their morning brew, with 73% of those aged 21 and older stating they would prefer to forgo all alcohol rather than miss their caffeine fix at dawn.

The Refreshing Appeal of Sodas

Interestingly, carbonated soft drinks (CSDs) have maintained their status as an indulgent refreshment. According to the report, 58% of Americans assert that CSDs are refreshingly superior to other beverages, making them the go-to choice for a treat.

Flavor Drives Beverage Choices

When it comes to trying new drinks, flavor reigns supreme. An impressive 59% of respondents prioritize new flavors as the main reason for exploring new beverages, outpacing motivations such as low/zero sugar (29%) and health benefits (28%).

Gen Z Leads Beverage Innovation

The younger generation, particularly Gen Z, is at the forefront of beverage exploration. The report states that 72% of Gen Z consumers experiment with new drinks monthly, with three-quarters opting to customize their beverages to express uniqueness.

The Premiumization Trend

Moreover, premiumization is on the rise as 46% of consumers express willingness to pay higher prices for beverages they consider high-quality. Attributes associated with these premium beverages include superior ingredients and visually appealing packaging.

Wellness-Driven Choices

Wellness is increasingly influencing drinking habits, with a significant 82% of consumers reporting that their favorite drinks aid in boosting their mental health. Additionally, 66% seek beverages that promote better physical well-being.

The Sober-Curious Movement

An intriguing development noted in the report is the rise of the sober-curious trend. A notable 58% of participants now prefer non-alcoholic beverages for social gatherings, especially among Gen Z, where only 39% rely on alcohol for socializing.

A Multifaceted Perspective

What sets this report apart from traditional consumption statistics is its focus on the emotional and functional motivations behind beverage preferences. By offering a narrative that captures consumer sentiment, Keurig Dr Pepper provides a comprehensive view of beverage culture today, along with insights into future trends.

To dive deeper into the data and understand the intricate web of motivations shaping America's beverage choices, more detailed insights can be found in the full report available on their website: State of Beverages Report.

About Keurig Dr Pepper

Keurig Dr Pepper stands out as a leader in the North American beverage industry, boasting a diverse portfolio that includes over 125 brands. With a revenue exceeding $15 billion, the company continues to innovate within the beverage space, catering to diverse consumer needs. By embracing their purpose, Drink Well. Do Good., they strive to enhance the beverage experience while positively impacting communities and the planet.