Group 1 Automotive Expands Network with Land Rover Gwinnett Acquisition

In a significant move aimed at expanding its dealership network, Group 1 Automotive, Inc. has welcomed Land Rover Gwinnett into its fold following the acquisition of Hennessy Automobile Companies' dealerships in the Atlanta area. This integration took place on October 19, 2026, and is a continuation of Group 1's strategy to bring together its extensive network across the United States and the United Kingdom.

Land Rover Gwinnett, which will maintain its name and branding, is now positioned within a larger operational network, allowing it to benefit from the scale and resources that come with being part of an established automotive retailer. This transition is particularly noteworthy as it underscores Group 1's commitment to preserving the identity of dealerships while enhancing customer service and community engagement.

The dealership, located at 3423 Old Norcross Road, Duluth, GA 30096, remains dedicated to serving its customers in Gwinnett County with a comprehensive range of services, including new Land Rover vehicle sales, pre-owned car options, certified servicing, parts, and maintenance support. Despite the change in ownership, the dealership's existing team will remain in place to ensure continuity of service and expertise.

Forrest Jones, who previously served as the general sales manager at Lexus Atlanta, is stepping into the role of General Manager at Land Rover Gwinnett. Jones expressed excitement about the opportunity and indicated his plan to bring insights gained from his past experience to enhance the customer experience at Land Rover Gwinnett. "The name on the building isn't changing, and neither is our focus on the customer," he stated, emphasizing the importance of maintaining strong community ties.

This acquisition is set against the backdrop of a broader strategy by Group 1 Automotive to streamline its operations and provide a unified brand experience across its dealerships. With 256 locations under its banner, Group 1 operates a diverse portfolio of 38 automotive brands, ensuring comprehensive service offerings that include financing, servicing, and parts supply.

In terms of product offerings, Land Rover continues to maintain a varied lineup catering to different consumer preferences, including the luxurious Range Rover models as well as the more adventure-oriented Discovery and Defender vehicles. Each model comes equipped with unique capabilities designed to meet the demands of the modern driver, both on and off-road.

Customers can rest assured that entering the Group 1 network means access to extensive resources and support, particularly in terms of certified pre-owned program offerings, which include rigorous inspections and warranties to uphold the quality associated with the Land Rover brand.

As this integration unfolds, customers in the Old Norcross Road corridor can expect an enhanced experience, characterized by the commitment to personalized service that defines Group 1's operational ethos. Whether it's for new vehicle purchases or maintenance services, Land Rover Gwinnett is positioned to flourish as part of this expansive dealership network that prioritizes quality, community, and customer satisfaction.

In summary, the recent acquisition of Land Rover Gwinnett by Group 1 Automotive represents a strategic growth initiative that aims to bolster both customer experience and operational efficiency within the automotive retail market. With dedicated leadership and a focus on maintaining established branding, Land Rover Gwinnett stands to continue its legacy of excellence in the Atlanta automotive landscape.

Topics Auto & Transportation)

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