CRUNCH® Introduces Delightful White Chocolate Flavor for Halloween Festivities

CRUNCH® Introduces a New Twist for Halloween: CRUNCH White

As Halloween approaches, candy enthusiasts are in for a delightful surprise with the launch of CRUNCH White, the latest creation from the iconic CRUNCH® brand. This innovative product will join ranks with America's beloved crispy milk chocolate bar, promising all the satisfying crunch that fans have come to know and love. The creamy white chocolate twist is sure to add an exciting dimension to your holiday celebrations.

A Festive Treat for All Occasions

CRUNCH White is designed for every spooky and sweet moment this Halloween. Whether you're preparing for a night of trick-or-treating, snuggling up for a Halloween movie marathon, or simply seeking a delicious snack, this limited-time offering is perfect for sharing or indulging alone. Each bar comes in a convenient 1.55 oz individually wrapped format, as well as larger 2.7 oz share packs that are great for family gatherings.

Sajani Manchanda, Senior Brand Manager at CRUNCH, stated, “CRUNCH has been a fan favorite for over 85 years, and the love for the original bar is as strong as ever. Our fans crave texture—especially one that's satisfying. That's why we're excited to unveil CRUNCH White, the iconic crispy bite you know and crave, now coated in smooth, creamy white chocolate. It’s a lighter spin on a classic, and we're sure it’ll be love at first crunch all over again.”

A Sweet Collaboration with Baked by Melissa

In addition to its standalone bars, CRUNCH White will also be featured in a special collaboration with New York's renowned dessert company, Baked by Melissa. This partnership will deliver a limited-edition package of Candy Bar Cupcakes, creatively infused with CRUNCH White along with other classic Ferrero favorites like Butterfinger®, Baby Ruth®, and 100 Grand®. These bite-sized delights are perfect for trick-or-treaters and add a unique twist to traditional Halloween treats.

Availability

Fans of CRUNCH White can find these delicious new bars at retailers nationwide starting now through December 2025. However, given the excitement surrounding this new flavor, it's recommended to stock up early—these treats are expected to fly off the shelves!

About the CRUNCH® Brand

The CRUNCH® brand has captivated audiences since its inception in 1938, combining 100% real milk chocolate with crispy rice for a unique texture and satisfying taste. Following its successful launch in the confectionery market, CRUNCH has maintained its place as a beloved treat in American households for generations.

For more updates and details about the new CRUNCH White, fans are encouraged to connect with the brand on various social media platforms including Instagram, X, and Facebook.

About Ferrero

Founded in Alba, Italy in 1946, Ferrero has grown into one of the world’s largest sweet-packaged food companies, with a vast portfolio of beloved brands including Nutella®, Kinder®, and Tic Tac®, alongside CRUNCH®. With a commitment to quality and excellence, Ferrero aims to bring joy to celebrations worldwide, driven by a culture of family values and a dedicated workforce.

As you gear up for Halloween this year, don’t forget to include the new CRUNCH White in your festive plans—it promises to be a treat that’s bound to please every member of the family.