#Japan #Tokyo #ABC-MART #adidas Originals #sakumimi

ABC-MART Unveils Stylish Fall/Winter Looks with sakumimi

As the cooler months approach, ABC-MART is set to launch a trendy style campaign featuring sought-after items from adidas Originals starting October 2, 2025. The campaign is carried out in collaboration with the latest social media stars, sakura and MINAMI, collectively known as "sakumimi." This dynamic duo will present four unique looks, showcasing how to effortlessly blend comfort and style with their self-coordinated outfits.

The Stylish Lineup

The collection prominently features the popular velour tracksuit, "ADIBREAK VELOUR," launched on September 4, 2025, along with trendy chunky sneakers - the "OZGAIA" and "GAZELLE BOLD," all designed to highlight the latest autumn fashion cues. With their extensive experience as influencers and models, sakumimi showcases the perfect combination of contemporary vibes and personal flair, resulting in diverse styles ranging from cool to girly to avant-garde. Each outfit is thoughtfully curated, focusing on pairing the primary adidas Originals pieces with accessories and hairstyles catering to different moods and occasions, ensuring they are equally applicable for both work and play.

Behind the Scenes

In addition to the fashion visuals, a special video will take viewers behind the scenes of the collection's photo shoot, featuring the chic chunky sneakers, "GAZELLE BOLD" and "OZGAIA." The video, exuding an autumnal ambiance, captures the authentic charm of sakumimi as they share insights and experiences from the photoshoot.

• - Part 1: Premiering on the MINAMI Channel on YouTube on October 9, 2025
• - Part 2: Premiering on the SAKURA Channel on YouTube on October 10, 2025

Featured Products

Here's a look at some of the standout items from the collection:

OZGAIA Sneakers

• - Color Options: WOND/CORE/WOND, OFFW/CORE/CREA
• - Sizes: 22.0cm – 26.0cm (0.5cm increments)
• - Price: ¥12,100 (tax included)

GAZELLE BOLD Sneakers

• - Color Options: AUBU/CLEA/GUM3, CREA/AUBU/GUMM
• - Sizes: 22.0cm – 26.0cm (0.5cm increments)
• - Price: ¥16,500 (tax included)

ADIBREAK VELOR TOPS

• - Color Options: BLACK, PINK
• - Sizes: S, M, L, XL
• - Price: ¥15,400 (tax included)

Meet the Stars of the Campaign

SAKURA

Born on August 8th, 2005, in Miyazaki, Japan, sakura gained a significant following on TikTok with her entertaining videos. She launched her YouTube channel in 2018 and has since made a name for herself as a model for Popteen, becoming a top TikToker in both 2024 trend rankings. Her unique blend of humor and coolness resonates with today's youth, gathering over 5.5 million total followers across social media platforms.

MINAMI

MINAMI, a prominent influencer with over 5 million followers, actively uses her platforms to promote various initiatives, including acting as a PR leader for a project in Yamanashi Prefecture. She has participated in high-profile events such as the Tokyo Girls Collection 2025 and continues to expand her influence in the industry with her own product line launching in 2024.

About ABC-MART

Founded on June 6, 1985, ABC-MART, led by president Minoru Noguchi, specializes in retailing shoes, clothing, and accessories, as well as product planning and manufacturing. Their new collection is a testament to their commitment to combining stylishness with comfort across all seasons.
For inquiries, contact:
Phone: 0120-936-610 (Monday to Thursday, 10:00 AM – 5:00 PM)

Don't miss out on the chance to revamp your autumn wardrobe with the latest trends from ABC-MART and sakumimi!