#USA #New York #Market Intelligence #Liminal #SCOUT

Liminal Unveils Scout to Revolutionize Market Intelligence

Liminal, known for its innovative actionable intelligence solutions tailored for intricate markets, has recently introduced a groundbreaking product module called Scout, integrated within the Link platform. This new offering aims to streamline the way sales and marketing teams utilize market intelligence, ultimately converting insights into direct actions that can enhance growth.

Transforming Intelligence into Action

The announcement was made at the Money20/20 USA 2025 event held in Las Vegas, at The Venetian. Scout serves as a tool within sectors that are critical for fraud prevention, cybersecurity, and risk management. It allows teams to pivot from strategic plans to execution seamlessly and in real-time, leveraging the intelligence they already have to drive concrete actions.

Travis Jarae, the CEO of Liminal, emphasized the current challenges organizations face with an overload of data and signals. He stated, "Organizations are drowning in signals but starving for clarity. With Scout, the intelligence our customers already trust inside Link becomes immediately actionable. We connect what teams know about the market to what they can actually do about it — right where they already work."

How Scout Operates

Scout distinguishes itself by capitalizing on the existing capabilities of the Link platform. It utilizes proprietary data, real-time buyer signals, and expert analysis that organizations depend on for strategies and forecasting. This module integrates operational execution with the same data quality and context that Liminal is renowned for.

By continuously analyzing relationships among vendors, buyers, use cases, and technologies, Scout maintains an up-to-date overview of market demand and opportunities. Predictive signals then catalyze guided playbooks that dictate targeting strategies, messaging, and subsequent actions to ensure timely and effective engagement with prospects.

Impressive Early Outcomes

Pilot users of Scout have reported significant improvements in their outbound marketing efforts. These early adopters experienced 70% to 90% account coverage in their target markets, automated approximately 97% of repetitive tasks, and achieved twice the speed of conversion to sales pipelines compared to traditional methods.

For instance, in Liminal's recent campaign — the Agentic AI Demo Day — Scout identified 570 target accounts and facilitated tailored messaging to over 2,400 verified contacts swiftly. The campaign showed exceptional engagement levels, confirming Scout's effectiveness in orchestrated go-to-market executions.

Why Scout Stands Out

Scout isn’t just another tool in the market; it’s designed to transform how teams operate amid fast-paced market demands. It integrates with established sales automation, marketing workflows, and account planning systems, meaning teams won’t need to overhaul their processes.

Matthew Thompson, the Chief Revenue Officer of Socure, asserted, "Liminal's approach to data quality and context is unlike anything else in the industry. They help teams cut through the noise and make decisions based on what actually matters."

As businesses navigate an ever-evolving marketplace, tools like Liminal’s Scout represent a necessary evolution in how market intelligence is applied, ensuring organizations enhance their performance and growth through streamlined, actionable insights.

Availability and Future Direction

Scout is now live on the Liminal Link platform, and teams eager to harness its capabilities can request customized walk-through sessions tailored to their specific market needs and existing go-to-market strategies. By continually evolving with customer feedback and market trends, Liminal is poised to redefine the standards of market intelligence and execution in complex industries.