#Canada #Toronto #activewear #Knix #Nicole Scherzinger

Knix and Nicole Scherzinger Introduce the New Active Collection

Knix, a leading name in the intimates market, has officially unveiled its latest Active collection, featuring the iconic Nicole Scherzinger. The collection is launched under the invigorating campaign titled "Better Than Ever," which emphasizes the blend of style, performance, and comfort in everyday activewear.

Nicole Scherzinger, a Grammy-nominated artist and a recent Tony Award winner, embodies the spirit of this campaign, celebrating strength and body positivity. In a statement, she expressed that this collaboration resonates with her journey, both physically and mentally. "I have never felt stronger physically, mentally, or spiritually, and I know I'm just getting started. I'm proud to partner with Knix to celebrate this universal idea of strength."

Features of the Active Collection

The new line showcases a variety of chic activewear staples, including Knix's well-loved HiTouch leggings and stylish bras, all designed to empower the wearer.

• - Innovative Fabric: The standout feature of this collection is the introduction of the CloudCut fabric technology. This unique material is engineered for low-impact activity, providing a seamless transition between daily wear and light workouts. Each piece combines minimalist design with maximum comfort, perfect for both lounging and active engagements.
• - Fashion-Forward Styles: The collection is replete with contemporary styles, such as strappy bras, workout tops with mesh detailing, and well-tailored joggers. Additionally, the inclusion of versatile items like bomber jackets ensures there is something for everyone, no matter the activity they are pursuing.
• - Inclusivity and Range: Just like the brand's previous lines, this collection caters to a broad spectrum of body types, offering sizes ranging from XS to 4XL. The commitment to inclusivity remains a core value for Knix, ensuring that every woman can find a fit that celebrates her unique shape.

A Legacy of Innovation

Knix is not new to the activewear scene; the brand first introduced sports bras in 2018 with the revolutionary Catalyst Sports Bra, which significantly outperformed traditional designs in bounce rate reduction as verified by the University of Portsmouth. By 2021, they expanded their offerings to include activewear, collaborating with supermodel Ashley Graham.

Joanna Griffiths, Founder and President of Knix, stated, "With this collaboration, we set out to create a collection that meets women exactly where they are – strong, dynamic, and constantly moving. Every piece is built for comfort, performance, and versatility." This sums up the ethos behind the new Active collection, focusing on empowering women at every phase of life.

Upcoming Store Openings

The launch of the Active collection on September 10, followed by early access on September 9, also coincides with Knix’s expansion into physical retail. Their first store opened in SoHo, New York City, and plans for more locations across North America are set for late 2025 and into 2026. This growth effort marks an exciting chapter in Knix's journey, making quality intimates more accessible.

Conclusion

The collaboration between Knix and Nicole Scherzinger not only highlights a progressive collection of activewear but also encapsulates a movement aimed at inspiring confidence and strength in every woman. With innovative designs and a focus on comfort, the "Better Than Ever" campaign aims to motivate individuals to embrace their bodies and live actively. This collaboration exemplifies Knix’s commitment to quality, style, and inclusivity, setting a new precedent in the world of activewear.

For more details and to explore the latest collection, visit knix.com.