#Japan #Tokyo #House Cleaning #Madoguchi #Spring Trends

Transforming May into a Spring Cleaning Season

As spring progresses towards summer, the traditional notion of major cleaning only happening at the end of the year is beginning to fade. In recent years, the house cleaning industry has observed a remarkable increase in demand during May, leading many to refer to this month as the “second peak season.” With evolving lifestyles and emerging needs, the conversation around spring cleaning is changing.

The New Need for Spring Cleaning in May

There is a growing recognition that many people want to clean their homes in May due to factors such as:

• - Wanting to prepare their air conditioning units before starting to use them.
• - Desiring to eliminate leftover messes from their new living arrangements.
• - Wanting to help clean family homes during visits back to their hometowns.
• - Aiming to address mold and mites before the rainy season begins.

The stable temperatures of spring combined with a calmer lifestyle rhythm encourage people’s desire to tidy up their living spaces. As a result, the demand for house cleaning services in May is rapidly increasing.

Service Trends Shifting towards Experiences

Home cleaning services are increasingly being viewed not as an expense but as a regular part of improving one’s quality of life. Various appealing services have gained popularity, including:

• - Air conditioning cleaning, peaking in May and June.
• - Deep cleaning of kitchens and exhaust fans.
• - Mold removal and anti-mold treatment in bathrooms.
• - Comprehensive cleaning for moved-out or vacant properties.

This shift towards “selective outsourcing” means that individuals are now delegating just the more labor-intensive tasks to professionals. By doing so, they reclaim their time, enhance their family interactions, and achieve greater peace of mind. Cleaning is evolving into an “experiential service,” valued for the relief and enjoyment it brings.

The Challenge of Choosing Providers

Despite the increasing popularity, one challenge remains: the cleaning industry is filled with a diverse range of small and individual businesses. This results in variances in pricing, quality of service, and complicated request processes, which can create anxiety for users. Many people feel that finding a reliable cleaner is largely a matter of luck.

To tackle this issue, platforms such as comparison websites and instant matching apps have begun to emerge, enabling users to select services based on their personal preferences easily.

Introducing Madoguchi’s Solutions

In response to user concerns, Madoguchi Inc. has developed two innovative services for easier access to cleaning providers:

The Cleaning States

The Cleaning States
A specialized web media site for house cleaning that allows users to compare, request quotes, and read reviews of cleaning businesses across the country. By entering their region and the type of service needed, users can receive multiple estimates to choose the best option based on price and reviews. Since its launch in 2021, it has become a popular platform garnering over 3,000 requests monthly.

Oyobee

Oyobee
A smartphone application that enables users to immediately summon cleaning or repair services. By simply uploading a photo and situation description, users can connect with available providers and complete their requests directly via chat. It meets urgent needs and time-sensitive projects, offering a new experience with “on-demand” services.

This dual approach addresses the common concerns of consumers by providing options that are both accessible and reliable, thus enhancing the overall cleaning experience.

Conclusion: May as the Optimal Cleaning Month

With stable weather and a familiar sense of calm in our daily routines, May presents the perfect opportunity for those considering a thorough cleaning. If you're feeling the urge to tidy up, now is the ideal time to take that first step and call in the professionals. Start by targeting just one area, and you may find that enlisting expert help transforms cleaning into a more enjoyable and comfortable experience in your everyday life.