#United States #Bethesda #Buyer's Edge #Jemma Ruggiero #Sally Sullivan

Buyer's Edge Elevates Two Agents to Vice President

In an announcement made on October 28, 2025, Buyer's Edge, a leading Exclusive Buyer Brokerage in the Washington DC metro area, has promoted two exceptional agents, Jemma Parsons Ruggiero and Sally Devine Sullivan, to Vice President. This decision reflects a growing demand among homebuyers seeking transparent and conflict-free representation in a real estate landscape where trust has become increasingly crucial.

Profiles of the Promoted Agents

Jemma Parsons Ruggiero

Jemma, who is licensed across DC, Maryland, and Virginia, has a rich background in commercial real estate. Known for her tech-savvy approach, she previously worked as the Investor Relations Manager at a multifamily development firm. Jemma’s experience also includes product development at Zeus Living, a startup recognized for innovative hybrid living solutions. With a Master’s in Real Estate from Georgetown University, her capstone project focused on Affordable Housing in the DMV area. Additionally, she holds a Bachelor’s degree from Occidental College.

Beyond her professional qualifications, Jemma is dedicated to community service, volunteering at the Washington School for Girls, where she supports literacy programs. Her clients often commend her responsiveness, meticulous attention to detail, and thorough approach to real estate transactions.

Sally Devine Sullivan

With over 20 years of experience in the real estate industry, Sally has dedicated her life to helping numerous buyers realize their homeownership dreams. A resident of the DC metro area for more than four decades, Sally possesses a wealth of local knowledge that benefits her clients immensely.

Sally is a seasoned educator, having served as a Professor Emerita at Prince George's Community College. Her commitment to clear communication, patience, and in-depth understanding of the market has empowered countless families to navigate the home-buying process with confidence.

Trust in Real Estate Agents

Stephen Carpenter-Israel, President and Broker of Buyer's Edge, emphasized the importance of trust in today’s real estate market. Recent surveys indicate a worrying trend—only 70% of homeowners now express trust in real estate agents, a significant drop from 81% last year. “Jemma and Sally embody the qualities that buyers expect in our current market — transparent guidance, careful evaluation, and unwavering advocacy,” Carpenter-Israel stated.

The increased call for transparency is a response to shifting buyer dynamics. As more individuals enter the market feeling apprehensive about potential conflicts of interest, companies like Buyer's Edge are pivoting to meet these expectations decisively. The promotion of Ruggiero and Sullivan is a strategic move to bolster their commitment to providing clients with clear and honest support throughout the buying process.

The Future of Buyer Representation

Reflecting on her new role, Jemma expressed her enthusiasm for the opportunity: “For me, it’s all about being proactive and detail-oriented. We want buyers to feel engaged and informed. Real estate can be a whirlwind experience, and I strive to use every resource at my disposal to make the process smoother.”

Sally added, “This promotion signifies a legacy of trust and good faith. My career has been about teaching and guiding others, which dovetails seamlessly into supporting clients through their real estate journeys.”

About Buyer's Edge

Founded in 1991, Buyer's Edge stands as the premier Exclusive Buyer Brokerage in the DC metro area. Their business model is exclusively focused on representing homebuyers, ensuring full fiduciary loyalty and transparent advice, continuing a legacy dedicated to buyer protection.

For those seeking a trustworthy partner in the home-buying journey, Buyer's Edge represents a beacon of support in a fluid market. To learn more about their services and commitment to buyer representation, visit Buyer's Edge website.