Exploring the Reality of Studying Abroad: What Gen Z Really Seek

In recent years, the need for studying abroad has resurged among young people in Japan, but the purposes and styles of these overseas experiences have evolved dramatically. Insights from the study abroad agency, Ryugaku Voice, which connects with over 250,000 users on social media, reveal that Gen Z’s motivations are shifting from solely enhancing language skills to embracing broader life experiences and personal growth.

Background

This study was aimed at understanding the ‘real voice’ of Gen Z regarding their motivations and preferences related to studying abroad. The investigation gathered insights through Instagram Stories, reaching 1,249 respondents, offering an authentic glimpse into the current aspirations of young individuals considering study abroad opportunities.

Key Findings

Reasons for Wanting to Study Abroad

Respondents were asked about their primary motivations:

- Experiencing different cultures and local life: 38%
- Improving English speaking skills: 33%
- Making international friends: 15%
- Utilizing experiences in future careers: 14%

The analysis indicates a hybrid approach to motivations for studying abroad, blending experiential desires with practical objectives. While linguistic proficiency remains a crucial goal, there is a significant recognition of 'living' in the local culture as equally valuable. Interestingly, motivations related to career advancement and networking trails behind, pointing to a preference for immediate experiences and personal growth over long-term professional development.

Information Sources for Study Abroad

The report also assessed how potential students gather information:

- Social Media: 60%
- Google Search: 15%
- Asking individuals with overseas experiences: 15%
- Study Abroad Agents: 10%

The overwhelming reliance on social media marks a fundamental shift in how Gen Z acquires information. Their approach to considering study abroad has transitioned from traditional, top-down methods to a more personal and empathetic style, absorbing experiences shared by peers. This suggests a growing trend towards ownership in decision-making, characterized by self-researched insights rather than vetted agency advice.

Desired Outcomes from Study Abroad

Next, respondents were questioned about what they aim to achieve through their overseas studies:

- Improving English and language skills: 47%
- Broadening their perspectives and values: 37%
- Gaining experiences beneficial to their future careers: 10%
- Developing independence and life skills: 6%

The results confirm that improving language skills remains a primary focus for Gen Z, echoing their appreciation for English proficiency crucial for academic and social integration. However, the high interest in expanding personal horizons indicates that young people view study abroad as a holistic experience fostered by both education and personal development.

Insights from Alumni

A glimpse into alumni sentiments also provides a fascinating perspective:

- Did you study English before going abroad?
- Studied intensively: 19%
- Moderate preparation: 44%
- Did not study at all: 37%

The high number of individuals who didn't prepare academically might imply a trend toward what could be coined 'impulsive studying abroad.' This phenomenon underscores the lowering psychological barriers to embarking on such transformative journeys, largely influenced by the relatable narratives rampant on platforms like Instagram and TikTok, where the focus lies on 'trying it out' rather than perfect preparation.

A Shift in Perspective

The rising phenomenon of 'impulsive studying abroad' is emblematic of a broader cultural shift. Social media platforms propagate a mindset that encourages taking risks and trying new experiences, even if one is not entirely prepared—reinforcing the belief that 'going for it' is pivotal at this life stage.

Overall Trends

The comprehensive analysis points to several key trends shaping the future of studying abroad for Gen Z:

- The ascendance of experiential values over theoretical ones
- A considerable shift towards information sourced through social media
- The growth of impulsive studying abroad behaviors as a form of personal exploration

Company Commentary

Currently, studying abroad has transitioned from being merely a venue for language acquisition to an opportunity for profound self-transformation. Ryugaku Voice is committed to reflecting the authentic voices of study abroad alumni and supporting Gen Z in crafting their unique futures through enriching overseas experiences. (CEO: Masayuki Sano)

Inviting Experiences

Ryugaku Voice actively shares real stories from alumni to convey a tangible sense of what studying abroad entails. We welcome individuals eager to share their narratives to connect with future students.

Instagram: @ryugakuvoice
Email: [email protected]

Company Overview

- Company Name: I.B.I Co., Ltd
- Location: 2-14-11, Sangen, Itabashi-ku, Tokyo, Japan
- CEO: Masayuki Sano
- Business Focus: Study abroad support, media operations, and video production
- Service: Ryugaku Voice
- Website: Ryugaku Voice