Discovering Costa Rican Cassava
From the lush landscapes of Costa Rica, cassava emerges as a versatile and nutritious food source, capturing the attention of culinary enthusiasts worldwide. Known locally as maniok, this root vegetable is celebrated not just for its delicious flavors but also for its impressive health benefits. Gluten-free and rich in fiber, potassium, and antioxidants, cassava is rapidly becoming a favorite in modern kitchens, infusing traditional recipes with creativity.
A Culinary Journey
Thanks to a campaign launched by essential COSTA RICA in collaboration with Amazon Ads Brand Innovation Lab, European consumers are now invited to experience the subtle yet enriching flavors of Costa Rican cassava. Through interactive digital experiences and tasting events, this initiative emphasizes a new approach to consumption—one that prioritizes mindfulness, health, and environmental sustainability.
Visitors to the essential COSTA RICA Amazon Brand Store can explore a variety of cassava recipes, wellness tips, and an interactive map detailing how this essential crop is cultivated alongside other Costa Rican treasures like pineapples, coffee, and bananas. This effort not only promotes cassava as a staple but also highlights the dedication of local farmers committed to sustainable practices and community well-being.
The Story Behind the Root
Laura López, the General Director of Costa Rica's foreign trade promotion agency (PROCOMER), emphasizes that each cassava root represents a story of dedication and respect for nature. “It symbolizes how food can be both nutritious and flavorful while reflecting the values of a country focused on sustainable future,” she states.
Costa Rican cassava is grown on fertile soil, meeting international standards like GLOBALG.A.P. and Rainforest Alliance certification. This commitment to responsible farming supports over 81,000 people and fosters development prospects in rural areas, thereby enhancing Costa Rica's reputation as a leader in sustainable agricultural practices.
Expanding Reach in International Markets
With over 25 international destinations, Costa Rican cassava is making its mark in the global market, particularly in the United States, the Netherlands, and France. Spain and the United Kingdom have also increased their demand for this versatile root, integrating it into contemporary cuisine and the rising interest in healthy, natural food options.
In Spain, fresh cassava will be introduced at Tesco outlets from December 10, giving consumers a taste of the authentic flavors of Costa Rica. Essential COSTA RICA aims to provide tasting experiences in various cities, enabling the public to discover how cassava can be creatively incorporated into dishes—from crunchy chips to smooth purees, croquettes, and plant-based meals.
Embrace the Flavors of Costa Rica
Consumers interested in understanding the origins and preparation methods of cassava can visit
www.procomer.com/yuca. This digital platform combines taste and sustainability while encouraging exploration of diverse culinary applications of cassava, illustrating how traditional ingredients can evolve into modern choices.
“Choosing Costa Rican products is choosing well-being. Cassava exemplifies that food can be both health-conscious and delicious while representing a nation’s values for a sustainable future,” López reminds us.
Experience the tropical richness of Costa Rican cassava and join the movement towards a healthier, more sustainable way of consuming food that connects people and cultures.