#Japan #Tokyo #Oral Care #COJI-COJI #Ecostore

Exciting Collaboration Between ecostore and Coji-Coji

In a delightful fusion of sustainability and whimsical charm, ecostore, a renowned New Zealand-based natural daily care brand, has partnered with the beloved character Coji-Coji from the works of Sakura Momoko. This exciting collaboration campaign kicks off on August 1, 2025, and runs through October 31, 2025, inviting fans to participate and win exclusive original goods.

Campaign Overview

The promotion is themed around "Everyone, Let’s Shine Bright Together!" and offers participants a chance to win one of 600 exclusive items when they purchase any of the ecostore toothpaste varieties during the campaign period. Shoppers can choose from three natural toothpaste options, each filled with over 99% plant-derived ingredients. These environmentally friendly products reflect ecostore's commitment to sustainability, and some of the exclusive goodies are made from recycled materials.

Purchasing to Win

To participate in the campaign, customers must buy at least one of the following toothpaste products:

• - ecostore Whitening Toothpaste (100g) - A refreshing formula that promotes bright, natural teeth using sodium bicarbonate.
• - ecostore Manuka & Propolis Toothpaste (100g) - Combines the natural benefits of Manuka honey and propolis to fight bad breath.
• - ecostore Complete Care Toothpaste (100g) - A thorough cleaning solution that helps prevent cavities with natural abrasives.

Once purchased, customers can enter the draw by following specific application steps available through the ecostore Japan official LINE account.

Exclusive Goods Prizes

The campaign features exciting prizes divided into two parts.

Phase One (August 1 - September 14)

• - Fun Prize: Plush Pouch - A charming keychain plush pouch made from recycled materials, designed with Coji-Coji’s character to hold small items.
• - Kindness Prize: Toothpaste Stand - A toothpaste holder with a figure of Coji-Coji, created from recycled rubber for better grip.
• - Joy Prize: Hair Band - A soft, fuzzy band featuring Coji-Coji's cheerful face, also utilizing recycled material.

Phase Two (September 15 - October 31)

• - Fun Prize: Luggage Tag - A cute puffed luggage tag made from recycled rubber, perfect for travel while ensuring bags are not scratched.
• - Kindness Prize: Toothpaste Stand - Similar, but this version features different designs.
• - Joy Prize: Bath Mat - A fluffy mat that features Coji-Coji, crafted from eco-friendly materials.

Engaging with the Community

To strengthen community engagement and encourage participation, the campaign adds layers of excitement with every purchase, including the chance to collect limited-edition original stickers with distinctive designs. Not stopping there, buyers can also receive a limited-edition pop-up sponge made from 100% cellulose, perfect for cleaning and safe for the environment.

Both Coji-Coji and ecostore embody the spirit of eco-conscious lifestyle choices, promoting interactions that allow fans to engage with these amazing characters while making sustainable decisions in their daily lives.

Conclusion

As this collaboration showcases not only the creativity and uniqueness of Coji-Coji’s warm charm but also reinforces ecostore's ethical commitment to natural and sustainable products, fans of both entities will surely embrace this campaign wholeheartedly. Join ecostore in this beautiful union of fun and responsibility, and let’s keep our smiles bright and our planet healthy together!