#Japan #Fukuoka #BuySell #Kimono Purchase #Fuku-chan

Insights from the Kimono Purchase Service Survey

A recent survey conducted by YMT, located in Fukuoka, gathered insights from 419 individuals across Japan who have utilized kimono purchasing services. The focus of the survey was to analyze the usage patterns and satisfaction levels associated with kimono sales, shedding light on consumer behavior and preferences.

Key Findings from the Survey

1. Preferred Method of Kimono Purchase

The results show that 47% of participants preferred using door-to-door purchasing services, followed by 40% who chose storefront purchases, and 12% opting for postal delivery purchases.

Convenience in Door-to-Door Services: The primary reasons for favoring door-to-door options include the difficulty of transporting multiple kimonos and personal situations such as dealing with family heirlooms, making it more practical not to move items. Additionally, it allows for the convenience of having evaluation and purchasing complete at home.

Storefront Purchases: Many consumers appreciate the reassurance of discussing directly with evaluators, which provides a sense of trust and allows for immediate price understanding.

Postal Purchases: This option has been selected mainly by those without local stores or those preferring minimal face-to-face interaction.

2. Dominance of Two Major Companies

When it comes to utilized companies for kimono sales, a significant majority favored two brands: BuySell and Fuku-chan, each accounting for 29% of the total service usage. Other companies such as Daikokuya (12%), The Gold (6%), and Komehyo (5%) had smaller shares.

Company Insights: BuySell's high recognition due to its advertising strategies and nationwide coverage has made it a popular choice. Conversely, Fuku-chan received praise for its attentive staff and thorough evaluations, leading customers to express their trust and peace of mind during the transactions.

3. Demographics of Kimono Sellers

The demographic breakdown is quite revealing, with 61% of those using the services being women, particularly from the 30-40 age group, which constitutes 52% of the total participants. Women's motivations often stem from life events such as weddings or personal space reorganization needs.

While still a minority, around 39% of users were men, often seeking evaluation on behalf of relatives or as part of estate sorting processes.

4. Satisfaction Ratings

In terms of satisfaction, Fuku-chan leads with an overall rating of 3.91 out of 5. Customers particularly appreciated explanations during the evaluation process, staff professionalism, and the smoothness of the purchasing transaction.

Customer Testimonials for Fuku-chan: