Introducing Learning Layer™ Technology: A New Era in Potty Training for Kids

Pull-Ups® Unveils Innovative Learning Layer™ Technology

For almost 40 years, Pull-Ups® has been a trusted name in the realm of potty training, bringing relief and solutions to parents navigating this challenging milestone in early childhood development. With the introduction of the Learning Layer™ technology, Pull-Ups® takes a significant leap forward by revolutionizing the training pant experience.

Many existing potty training products either alert kids to accidents or provide containment but often fall short of accomplishing both. The new Learning Layer™ changes this narrative by allowing children to feel wet for a brief moment before the moisture is absorbed, thereby helping them recognize the sensation of wetness. This unique layer holds liquid just long enough for toddlers to notice the wet feeling, creating an essential learning opportunity without compromising on safety or comfort.

Dan Jackson, the North American Vice President of Pull-Ups, remarks, "The Pull-Ups Learning Layer is an important innovation in how we help toddlers learn one of the most essential early skills – potty training, while understanding the difference between feeling wet and dry." This technology, while enhancing the potty training process, maintains the dermatologist-tested and sensitive-skin-friendly attributes that Pull-Ups® is known for.

To further promote this groundbreaking technology, Pull-Ups has enlisted Kylie Kelce, a mother of four and the host of the popular Wave Original series, Not Gonna Lie. Known for her candid insights into parenting, Kelce shares her real-life experiences with potty training. She emphasizes, "Potty training will humble you – fast. Every kid is different, but anything that helps them understand what's happening is a win. The Learning Layer™ is a total game changer this time around, helping my kid learn the difference between feeling wet and dry."

Besides the innovative Learning Layer technology, Pull-Ups® training pants still incorporate well-loved features such as re-fastenable sides, Disney® graphics that fade when wet, and effective leak protection. These elements are designed to motivate little ones throughout their potty training journey, turning potentially messy moments into small victories worth celebrating.

The launch of the Learning Layer™ goes beyond just product improvement. Pull-Ups is also expanding the roles of its animated spokes characters, Terd and Yureen. These characters epitomize the emotional ups and downs that accompany potty training. Terd represents the hesitant side that parents often notice, while Yureen exemplifies the encouraging and optimistic support needed. Together, they capture the complete potty training experience in a relatable and humorous manner, providing reassurance to families embarking on this journey.

The Pull-Ups® with Learning Layer™ technology are now available at major retailers across the nation, including Target, Walmart, Amazon, and others. For more insights and information about the innovative features of Pull-Ups products, parents can visit Pull-Ups.com or follow Pull-Ups on their social media channels.

About Kimberly-Clark

With a legacy of over 150 years, Kimberly-Clark (NASDAQ KMB) remains a prominent player in the consumer goods industry, serving customers in more than 175 countries. The company’s established brands, including Huggies, Kleenex, Scott, and Pull-Ups®, maintain leading market positions in various countries. Dedicated to sustainability, Kimberly-Clark aims to foster positive community impacts and promote health and well-being across the globe. For detailed company history and innovations, visit the Kimberly-Clark website.