#Japan #Tokyo #INDEE Japan #JOBS Method #Clayton Christensen

Unveiling JOBS Method® 2.0 by INDEE Japan

INDEE Japan, a consulting and business development firm focused on innovation, has announced the evolution of its renowned JOBS Method®, inspired by the "Jobs Theory" proposed by Clayton Christensen. After nearly a decade of implementation, the upgraded version, JOBS Method® 2.0, is set to launch in May 2025, aiming to provide more robust tools and frameworks.

Enhancements to the JOBS Method® 2.0

The primary goal of JOBS Method® 2.0 is to deepen customer understanding and connect their insights to valuable products and services. It significantly expands the tools and frameworks necessary for market research, product strategy, and development across various sectors, including B2B business. This is especially pertinent given the challenges faced by organizations in implementing the foundational theory in a practical context.

Clayton Christensen, a distinguished professor at Harvard Business School, emphasized the importance of viewing customers as hiring products and services to solve their “jobs.” This perspective has garnered over 100,000 sales of his book, "Jobs Theory," within Japan, solidifying its status as a guiding principle for innovation in established organizations. However, the abstract nature of the theory made its practical application a challenge without expert consultancy support.

To address this, INDEE Japan has developed the JOBS Method® to facilitate easier implementation of this theory into practical settings. Their JOBS Method seminars have successfully trained over 13,000 participants, praised for their actionable insights and outcomes.

Core Components of JOBS Method® 2.0

JOBS Method® 2.0 is specifically structured to enable practitioners to translate empathetic customer understanding into actionable value propositions. The major components include:

1. Insight Acquisition Activities: Techniques for capturing insights that define unique business opportunities through job interviews and ethnographic research.

2. JOBS Framework: A foundational framework conceptualizing the four perspectives essential for accurately understanding customer jobs.

3. Practical Toolkit: A comprehensive set of six tools, including job definition statements, job trees, behavioral analysis, B2B drivers, opportunity value maps, and technology value conversion methods. These enable businesses to turn customer insights into tangible solutions.

4. Value Proposition Techniques: Strategies to convert insights into proposals for business initiatives.

Future Initiatives

INDEE Japan's mission is to disseminate the JOBS Method® 2.0 widely among businesses and operational environments. Their upcoming steps include:

• - Employee Training: Customized internal training programs tailored to address specific challenges within organizations, focusing on hands-on learning.
• - License Expansion: Plans to offer licensing to market research, training, and marketing companies to widen the method’s application across diverse fields.
• - Open Seminars: The company is also organizing a one-day seminar for June 2025 titled “Acquiring JOBS Method®,” designed to explore the enhanced tools within this new iteration. This seminar will offer rich practical exercises to deepen attendees' understanding and application skills.

Seminar Details

• - Date and Time: June 25, 2025, from 10:00 AM to 5:00 PM (registration starts at 9:45 AM)
• - Format: In-person session
• - Location: Japan Bridge Life Science Building, 3rd Floor, 2-3-11 Nihonbashi Honcho, Chuo-ku, Tokyo
• - Target Audience: Professionals in charge of new business or product development.
• - Capacity: 15 attendees (subject to minimum participant numbers)
• - Registration Fee: Regular price is ¥60,000, with a special price of ¥30,000 available to subscribers of INDEE Japan’s newsletter.

For more details and registration, visit seminar details and newsletter registration.

About INDEE Japan

Since its founding in 2011, INDEE Japan has specialized in corporate innovation, offering consulting, business development support, and venture capital services. In 2019, they established INDEE Singapore as a gateway for overseas expansion and have been aiding business development in sectors such as robotics, bio, and healthcare in Southeast Asia. With the establishment of INDEE Capital in July 2024, the firm aims to foster deep-tech startups, supporting their growth through investment.