Experience the Beauty of Sakura and Kyoto Black at Exclusive Event

Explore the 'Sakura & Kyoto Black' Event: A Unique Cultural Experience

This April, immerse yourself in the breathtaking beauty of Japan by attending the upcoming 'Sakura & Kyoto Black' event hosted by BLUE BLUE KYOTO, OKURA, and SEILIN ONLINE SHOP. The event will take place from April 2 to April 12, 2026, and is centered around the delicate cherry blossoms (sakura) and the rich tradition of Kyoto black dyeing (kyokurozome).

Event Details

Dates: April 2 (Thu) - April 12 (Sun), 2026
Locations:
BLUE BLUE KYOTO
Address: 532-20, Kamiosaka-cho, Nakagyo Ward, Kyoto City, 604-8001
Phone: 075-253-0605
Hours: Weekdays 12:00 - 19:00, Weekends & Holidays 11:00 - 19:00
OKURA
Address: 20-11, Sarugakucho, Shibuya Ward, Tokyo, 150-0033
Phone: 03-3461-8511
Hours: Weekdays 11:00 - 19:00, Weekends & Holidays 11:00 - 20:00
* SEILIN ONLINE SHOP: Product showcase will be uploaded on the news page on April 2, 2026.

Featured Products

The event will introduce a range of limited-edition products, carefully crafted to celebrate the season:

- Organic Cotton T-Shirt (Tezome High Gauge)

- Price: ¥17,600, Available Colors: Indigo (S-XL), Black (S-XL)

- Kyoto Black Dye Gathered Shirt

- Price: ¥41,800

- Sakura Socks

- Price: ¥2,200, Available Color: Black (Sizes: S-XL, Black S, M)

- Wool Biela Scarf

- Price: ¥16,500, Patterns vary (from dragons to cherry blossom motifs)

These exquisite items promise to be perfect keepsakes that embody the serene spirit of spring and the depth of Kyoto’s rich sartorial heritage.

The Craft of Kyoto Black Dyeing

Kyoto black dyeing is an age-old tradition wherein skilled artisans carefully dye each piece by hand. The dyeing process involves the use of water drawn from private wells known as ‘Yanagi-no-Mizu’, reputed for its purity and historical significance, as it was said to be used by the famous tea master Sen no Rikyū. This water contains iron, which not only enhances the dyeing quality but helps to retain the garments' color over time, ensuring they maintain their vibrant appearance even after prolonged use.

About BLUE BLUE KYOTO

Founded in March 2014 along the picturesque Kiyamachi-dori in Kyoto, BLUE BLUE KYOTO offers a unique blend of original brands including BLUE BLUE and HOLLYWOOD RANCH MARKET. This retail space proudly features collections that celebrate traditional Japanese indigo dyeing techniques, using seasonal colors and materials.

About OKURA

Established in April 1993 in Daikanyama, OKURA's design is reminiscent of a traditional Japanese storehouse (kura). It functions as the flagship store for BLUE BLUE JAPAN, showcasing products centered around indigo and creating a space where customers can appreciate the beauty of Japan’s diverse seasons.

Stay Connected

For more updates and highlights about the 'Sakura & Kyoto Black' event, follow our official Instagram pages:

We invite you to experience this celebration of culture and craftsmanship. Your visit will provide a beautiful narrative of tradition intertwined with contemporary fashion.

For further inquiries, please contact Seilin Co., Ltd. Press office via email at [email protected].