WSS Kicks Off Back-to-School Season
WSS, a brand under Foot Locker, Inc., is infusing excitement into the back-to-school season by partnering with popular athletes Hirving "Chucky" Lozano and baseball legend Adrián González. The initiative, titled "Best Value Always," aims not only to provide kids with essential school supplies and stylish footwear but also to instill confidence through cultural pride and family values.
The campaign features a heartfelt advertisement showcasing Lozano and González alongside their children, emphasizing the essence of back-to-school preparations. "Back-to-school is not just about pencils and shoes; it's about giving your kids the confidence to chase their dreams," states Hirving Lozano. He highlights the importance of supporting local communities through impactful ventures like this one.
Adrián González adds, "Partnering with WSS was an easy choice because their commitment to community aligns perfectly with my values, especially prioritizing family. It's special to have my daughters involved in this campaign with me."
Back-to-School Events and Activations
In an effort to assist families as they gear up for the new academic year, WSS will hold a series of back-to-school events from July 17 to August 18 at select stores. These events will include community-focused activations offering free school supplies and complimentary haircuts for kids. Attendees also have the chance to win essential items for the upcoming school year, such as stylish sneakers, bicycles, and Chromebooks.
Families are encouraged to take advantage of the free school supplies, which will be available while stocks last. Complimentary haircuts will be offered based on availability, and various giveaways and activations, including the "Locker Challenge," will vary by store location. For a list of participating stores and detailed event information, customers can check the back-to-school event schedule.
Essentials for Student Success
This year, WSS serves as the ultimate destination for back-to-school looks, designed to prepare students for both classroom learning and extracurricular activities. Styles include:
- - Classic Sneakers: Timeless designs catering to everyday hustle.
- - Soccer-Inspired Styles: Athletic looks that resonate with the young football fans.
- - Modern Runners: Stylish and contemporary sneakers that match the pace of growing kids.
Highlights from WSS for Back-to-School
- - Durable Backpacks: Equipped with thoughtful features such as thick straps, USB ports, and waterproof finishes, available in designs that comply with school guidelines.
- - Everyday Essentials: Offerings like three-packs of WSS Athletic T-shirts for just $20, perfect for outfitting the whole family.
- - Convenient Shopping Options: Enjoy free shipping on orders over $99 and easy in-store pickup options (terms apply).
- - WSS Rewards Program: Customers earn one point for every dollar spent, unlocking exclusive savings and benefits.
About WSS
WSS, located in Gardena, California, is a community-centric retailer specializing in footwear and apparel, proudly operating over 150 stores nationwide. The brand is committed to delivering quality products at the best prices and offers a wide selection of sneakers from top brands including adidas, Nike, Jordan, New Balance, Puma, and Converse. For more information, visit
www.shopwss.com.