EXPO 2027 Belgrade Promotes Tourism and Business Opportunities in Slovakia

EXPO 2027 Belgrade Highlights Tourism in Slovakia



On September 17, 2026, Serbia will engage Slovakia's travel industry during the "Visit Serbia B2B Networking" event held in Bratislava. This important meeting comes as part of Serbia's international promotional activities leading up to the much-anticipated EXPO 2027 Belgrade, the first Specialized Expo to be hosted in the Serbian capital. Scheduled to run from May 15 to August 15 in 2027, the event aims to present Serbia not only as a vibrant tourist destination but also as a hotspot for business investments.

A Platform for Partnership



The event in Bratislava is designed to explore potential cross-border cooperation between Serbia and Slovakia. Attendees will include prominent figures from both the tourism and business sectors, notably Igor Kovačević, Executive Director of EXPO 2027 Belgrade, and Lukáš Parízek, the Commissioner General for Slovakia at EXPO 2027. Their goal is to share insights about the burgeoning business landscape in Serbia and highlight how Slovakia could benefit from enhanced collaboration during and after the expo.

This meeting will afford stakeholders the chance to engage in targeted B2B meetings, encouraging partnerships that transcend borders. A digital platform will aid in connecting businesses, allowing for seamless communication and arrangements for future collaborations. Participants will also gain an in-depth understanding of the many investment opportunities available in Serbia.

Strengthening Economic Ties



Recent statistics underline the strengthening economic bond between Serbia and Slovakia, with bilateral trade reaching approximately EUR 1.3 billion in 2025, marking a notable increase of 15% compared to the previous year. This growth has established Serbia as Slovakia's top trading partner in the Western Balkans.

Furthermore, Slovakia was the first nation to sign a Participation Contract for EXPO 2027 Belgrade, demonstrating their commitment to playing an active role in this international event. The positive trajectory of economic relations suggests that both countries are poised for greater collaboration, especially in the tourism sector.

Event Details



The "Visit Serbia B2B Networking" event is co-organized by Slovakia Travel, #GoBelgrade, and ATIS. Interested parties should note the details of this unique event:

  • - Date: Thursday, September 17, 2026, starting at 10:30 AM
  • - Venue: Incheba, a.s., Viedenská cesta 3–7, 851 01 Bratislava, Slovakia

As anticipation builds for the upcoming EXPO, this event represents a critical opportunity for both Serbian and Slovak firms to explore avenues for future economic collaboration and growth. The EXPO is anticipated to feature over 135 participating countries, uniting individuals from diverse backgrounds and cultures under the theme "Play for Humanity Sport and Music for All."

The potential benefits of attending such a networking event are substantial for companies looking to expand their operations or establish a foothold in new markets. It could very well be the turning point in forging important business relationships that fuel future economic growth.

In conclusion, Serbia is ready to make a mark on the map of international tourism and commerce, and the Bratislava event is a stepping stone towards realizing this vision as countries converge at the EXPO 2027 in Belgrade.

Topics Travel)

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